Great sales copywriting is vital if you want to make those all-important bucks.
The internet is a powerful marketing tool but if you’re not wording your message right, then you won’t attract and persuade customers – it’s as simple as that!
Sales copy is an effective way to drive traffic to your website and once there, seal the deal. Check out these 5 awesome tips for turning your website copy into a lean, mean sales machine!
You’ll be an expert in about 3 minutes…
1. Don’t bore them to tears
Less is more.
Being able to say the most with the least amount of words will make sure your potential customers get the message loud and clear – without dropping off to sleep!
Make your sentences shorter and more concise and section text with bullet points and subheadings.
Use a font that doesn’t strain the eyes too!
And create urgency within the text by using a ‘buy now’ before the scroll, as well as at the end of the page.
Sales or limited offers are also great ways to grab a reader’s attention. Got it?
2. Trust is key
Customer trust is important – but why should they trust you? Do you have a long history of excellent service? Glowing customer reviews?
If you do, then whack them on your website.
People don’t want to give their money to a dodgy salesperson, so prove that you’re not one.
Similarly, your sales copywriting needs to communicate your professionalism to soothe the reader’s concerns about your trustworthiness.
3. What’s in it for them?
What makes your product or service unique?
When writing sales copy think about possible objections your reader may have when it comes to purchasing – and thwart them with a great answer. Let them know they’ll save time, make money or any other benefits you can show.
After all, they’ve made it to your website in the first place, so there must be something you’re offering that they need.
4. Tried and tested
There may be a certain writing style or type of headline that appeals more to your target market than others. The only way to discover this is to use split testing.
This is when different versions of a web page or website are delivered to measure conversion rates. Landing pages are particularly important if you’re appealing to several markets or use Google pay per click, so testing a few of these is a top notch idea!
Go for it.
5. Don’t forget about them
Even if your sales copywriting is perfectly pitched, you’re not going to convince everyone.
Some people just like to sleep on it. Entice readers to opt-in with a giveaway or free item, or make it easy for them to provide their email address so you can send them further information about your services.
This is a professional way of building a mailing list of potential customers. A management app like Base CRM is a useful tool for managing contacts, logging calls and tracking sales. It can also be synced across all the devices and computers you use.
And now that your great sales copy is reeling in those leads, and potential profit – just sit back, have a cuppa’ and watch your business grow!
Great article i will be sure to use these tips, I find i often over do the information side when i should be trying to keep my copy concise.
“Less is more” is something that I had to learn quickly in my job. I write ad copy on a daily basis and filling it up with superfluous information is often very distracting to the reader.
Completely agree. Too many distractions = less conversions. Keep it simple and powerful, with a clear call-to-action.
I’m a sucker for good sales copy! It could be the worst product in the word and I don’t need it but I’ll still end up buying two of them. 🙂
You know what Jon – despite knowing the tricks of the trade (I started out as a face-to-face salesman), it doesn’t mean I’m any more resistant to the mighty force of good sales copywriting. It’s powerful psychology at work!
Thanks for your comments 🙂
I have heard that a lot of “you” and “your” is better than “I” and “my” to get a reader to listen up and connect better with the content. Is that true?
There is nothing worse than boring copy. It may be the information packed article in the world, but if it’s not presented well, it won’t make a difference to anyone at all because they won’t read it.
Agreed! Thanks for your comment Matt