Best copywriting courses

3 Online Copywriting Courses Which Absolutely Nail It!

If you love writing, then becoming a copywriter sounds pretty darn awesome, doesn’t it?

But the question is… where do you begin?

The world of copywriting can be a complex and murky one if you haven’t a clue where to start.

Luckily, there are some great online copywriting courses which will help you pick up the tricks of the trade, learn the ins and outs of running a copywriting business, and build a winning copywriter portfolio along the way.

From the three courses I’m about to reveal, I suggest you go for the third. And that’s coming from personal experience.

Yes. I took that very course (run by the Blackford Centre of Copywriting) myself, some 6-7 years ago. It was my gateway into the world of successful freelance copywriting, and I’ve never looked back since.

But I didn’t want to be completely biased. Which is why I’ve hand-picked two other online copywriting courses which do a pretty great job as well.

Get all the facts, compare them, and see what works best for you…

E.Marketeers.com

Old hands at the whole marketing and advertising game, eMarketeers.com are experts at helping you get your foot firmly on the copywriting ladder.

They promise to demystify ‘online techno-babble’ – so it’s a perfect fit with anyone who doesn’t want to spend a lifetime slogging through jargon.

With a range of courses to choose from, you can pick the one that suits you best.

Do you want to sharpen up your SEO skills?
Learn how to plan web content?
Or simply get an overall refresher on how to write for the web?

A one-day online course will help you polish your skills, while for those after something more intensive, you can try one of their in-house training sessions.

Good for web copy. But maybe not the best as an all-round copywriting training course.

The Writers Bureau

If you’re totally new to this copywriting malarkey and want to get the basics sorted first, then this course might be the one for you.

This 100% online course takes you step by step through all the different aspects of copywriting – from writing commercials and PR copy, to content for the Internet. What’s great about this course is that you get some dedicated tuition – with someone on the other end to give and mark assignments, and give you some constructive feedback. And if you don’t get proper feedback within a fixed time, you’ll even be refunded.

Good stuff. But not as fantastic as…

The Blackford Centre

Another online-only course, this one is perfect for those who want to get expert advice straight from the horse’s mouth. All of the tutors on this course are seasoned copywriters themselves – which means you’ll be getting hints and tips about what really works – not just the theory.

You’ll be taken through 11 different interactive assignments, designed to cover different aspects of copywriting. With full email support from an individual tutor – and even a phone number to contact the Centre – you can be sure you won’t be stranded in the ether if you get stuck on something.

And you won’t just learn how to become an awesome copywriter. You’ll also discover how to run your own freelance business. How to search out and win jobs. AND you’ll be added to their database of writers – and more than likely receive actual paid jobs along the way.

Did I mention it’s completely flexible time-wise and you get a nationally-accredited copywriting diploma at the end?

This is probably the most comprehensive of all online copywriting courses you can find. And very very reasonably priced. It’s perfect for beginners. And just as good for seasoned pros who want to fine-tune their skills.

It was the first stepping stone in my own personal rise to copywriting success.

And because I’m so head-over-heels in love it, I contacted the Blackford centre and asked them if we could offer our readers 10%-off their already-extremely-reasonably-priced course.

Thankfully, they agreed.

So snap this offer up while it lasts! Just keep scrolling down and an opt in box will pop up on the right any second now. Then enter your name and email address and you’ll get your discount. You’ll also discover all the other reasons why this copywriting course is, most probably, an absolute perfect fit for you.

Go for it!

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About the author

Konrad Sanders
Creative Director & Copywriter at The Creative Copywriter

Hey you. I’m Konrad. An SEO and sales-savvy copywriter with a pretty darn creative noggin on my shoulders. I run a team of word-slinging cowboys who go by the name of The Creative Copywriter. Let’s connect!

Comments

    1. Author

      Yes I do Leslie – try ‘Hypnotic Writing – How to Seduce and Persuade Customers with Only Your Words’ by Joe Vitale. It’s a banger! Also try ‘Confessions of an Ad Man’ by David Ogilvy. This is a classic, and still remains one of the best to this day.

  1. I have heard some good things about the Blackford Center and that it is a very comprehensive course of study. Your listing of it here helps to reassure me that it is worthwhile and something I should try.

  2. Hey Konrad,

    I think at one time I thought about taking a writing course because I was writing a lot of articles back then and knew that I could probably do a lot better with them. I never really considered myself a good writer although people have always told me I’ve got a way with words.

    As my writing has progressed I’m fine with it now but I have no desire to be a copywriter in the respect that I want to hire myself out for work. I don’t enjoy writing that much, mostly just blogging now. I think with everything I’ve got going now it’s not even on my radar anymore.

    Interesting though so thanks for the scoop on that.

    ~Adrienne

    1. Author

      Thanks for dropping by the blog Adrienne!

      Yes, you really have to be passionate about writing to do it full-time. As a copywriter, some jobs are obviously more interesting than others. But thankfully, being ‘the creative copywriters’ that we are, we get a lot of the exciting ones sent our way.

      But sometimes what I love the most, is just blogging about what I want to blog about. It’s that complete freedom to explore unknown creative or linguistic territories – with no brief to follow or project manager breathing down my neck. I’m definitely going to make more time to knock up fabulous blog posts in the near future and distant future. So watch this space 🙂

  3. Hello Konrad,
    I want to get into copywriting big time. I work with an Advertising Agency and have rather working knowledge of copywriting. If you have an assignment at hands can you share it with me. I’ll spend some time doing it and will share my copy with you. That way you can give me your inputs on how am I doing, what needs work and so on. You can give me a live assignment may be some of my thoughts will add to your existing thoughts!

    That way, you will have an additional brain on your side and I will have a seasoned veteran giving me inputs on my copy…

    Look forward to hearing from you.

  4. I want to be an expert in copywriting.I love writing though i lack good handwriting.I love typing but lack speed & typing skills.I love word games but have no interest for big grammars.I’m also a novice in copywriting & ur advice/plans for me will be highly appreciated

    1. Author

      Try one of these courses Lawal! Grammar is definitely not the most important thing in copywriting…far from it in fact. But you definitely need to know the basics mate

  5. Hi,
    Everything on this website is just so darn useful! Thank you.
    I have a quick question though. Do you know of any copywriting courses that can help me copywrite in English for an audience that has English as their second language? It is a tricky one as obviously not only the audience´s level of English but also their culture and their mother tongue would dramatically influence their interpretation of the copy.
    If you could shed some light, I would be very grateful.

    1. Author

      Very good question Sam. We have to do some copywriting for English-language learners, and you always have to be extra mindful – especially of colloquialisms, idioms and phrasal verbs which they are unlikely to know. And that’s hard!

      As for a course on this specifically… I don’t know one off-hand, but will keep an eye out. If you come across anything yourself, please come back and share it here! Cheers

  6. thank you for this. i used to be an in-house copywriter back when i was in the philippines and looking back, i have to accept that it was my best work ever (because it didn’t feel like work and was more like a way of life). i decided not to pursue it when i came to canada because i had other things in mind – mainly to build a family. though i am still happily married to the same husband who brought me here almost 15 years ago, we never had kids and i am just living a ho-hum life of a dispensable clerk in an insurance company. i survived two take-overs and am living on a not-so-bad clerk’s salary and the promise of a little pension when i get too old and creaky, but i have to admit that i still miss copywriting (especially when i get reminded of how my job is just sucking the life out of me.) there’s this big chunk of my heart that is raring to copywrite again but with a rusted out experience, i honestly don’t know how and where to start anew.
    now, i am in that desperate mood again and perhaps, this is all i need to get my foot back at the door again. who knows what other portals i would to discover, right?

    1. Author

      Go for it Elaine!

      You only live once, right? And in my opinion, the need for copywriters is stronger than ever before. Compelling content is what every business needs to survive online these days.

      But saying that, you need to know how to promote yourself and compete with those other hungry copywriters. A course like these might be a good way in.

      Good luck!

  7. Great article. It’s really good to see a copywriter who not only is successful, but is more than willing to share what made it so. Too often people hold the keys to the doors and don’t want to share what got them there.

    Thanks Konrad!

    1. Author

      Giving your secrets away is the key to content marketing Jay. It builds trust and establishes you as a thought-leader… Sure, you might not make a sale on the spot. But next time you need to hire a copywriter, hopefully my name will pop into your head 🙂

  8. I just came across your site and am fascinated. The prop you said would appear was rather meteoric. It vanished before I could enter my email address. Please I want to know more about Bathford copy writing courses.
    Thomas

    1. Sorry! We had issues with our old site. As you’ll see it’s all nice and re-branded now. The pop up box should be working like a dream. Let me know if not!

  9. Are any of the courses U.K.centric? I.E. does the course content skew too much toward the European market or will we prospective American Copywriter’s find them just as useful/helpful? Or is there perhaps a better course for we in the States to take?

    1. I think each tries to accommodate for a worldwide audience. In general, as a copywriter, you need to be prepared to write for different audiences (and a worldwide audience), especially in this digital age. And the underlying principles of copywriting will be the same, wherever you learn them – but when you come to crafting the copy itself, you’ll just have to be aware of UK/US spelling and phrasing. Good question, Evan

    1. Author

      Hi Tristan – yep. Just follow the link to the Blackford Centre’s Course. And when you order it, do so via email or a phone call and quote “The Creative Copywriter”. They’ll give you 10% off!

  10. Very interested in copy writing. Hope to find a credible course worth my time, efforts and financial investment. I would like information as to what you offer to prepare me for this career.

    1. Hi Kate – we don’t run courses I’m afraid (apart from in-house training days with companies). But if you come back to us once you’ve mastered the art, and we may have some work for you 🙂

  11. This is all amazing stuff, great stuff. You nailed it. I enjoy how you just play with the words in a slightly colloquial and chilled tone to put across such helpful information. Your effort is not in vain.

    You’re awesome man!

  12. Hi Kondrad,
    My interest in copywriting is for the purpose of sales and marketing in my expanding fitness concept 02 Fuel fitness systems and how to effectively win over clients through the web by hitting emotional hot buttons and triggering an ” I need to buy now” feeling.
    At first thought to be honest. I thought that by offering 3 different courses and being biased to your favourite was a copywriting sales tactic to indirectly persuading the reader to purchase the 3 rd option (your fav) by quite masterfully staring options 1 and 2 are second and 3rd best and as we all know everyone wants the best, so naturally everyone will gravitate to the 3rd option. Maybe I’m reading to deep but well played if that was your intention (especially with “the closer” and you will get an additional 10% off the already low price. Anyway which course is right for me for what I am looking for as I stated earlier..thank you.

    1. Yep. There’s a little bit of bias there. I won’t deny it… Partly because I did the course myself, so I speak from experience

  13. Informative post, Konrad! I’m new to copywriting and I have finally decided to focus on copywriting.

    I see both Blackford and Writers Bureau has a ton of information where the course outline is concerned, but since you can attest to the course from Blackford Centre, think I’ll go with Blackford (accreditation, help to set up your own business subsequent to the course etc)

    I was wondering if I will be able to qualify for the discount even if I pay via installment (5 part payment)
    I’m excited to start the course and I do hope that despite I’m from the Caribbean my earning potential is not limited to local clients, but I can get clients worldwide as well, thus increase my earning potential

    1. Author

      Hi Kerry – you’ll have to ask the Blackford centre yourself. But yes, they should be able to offer you the discount. Just quote ‘The Creative Copywriter’ and they’ll give you 10% off. But you’d need to do so via phone or email. I.e; don’t book it online without talking to anyone. Good luck!

  14. Hey Konrad,

    I’m looking into being more active with my creative writing and I’d like to try my shot at copywriting after mastering the screenplay format. Is The Blackford Centre still offering their spectacular courses at their gracious 10% off prices?

    Please let me know. Thanks!

  15. Hi, Konrad! I was just reading your post, and was wondering if you’ve ever heard of a
    copywriting school called American Writers & Artists, Inc. (AWAI). Currently, I’m a
    truck driver since 2003 – 12 Years! And I thought I’d only be doing it for three – and I
    am in much need of a change in occupation. I need a career that I can sink my teeth
    and creativity into, not just another job, and one that pays much better than what I
    currently have. Anyway, I was curious about what you knew about AWAI and, in your
    opinion, if they are a good and reputable school. Are they as good as the Blackford
    Center, or should I look elsewhere for my training? Thank you for your time and
    attention!

    1. Author

      Haven’t actually heard of that Theodore – but I’ll look into it. If you find anything out – feel free to share your knowledge here!

  16. Blackford doesn’t seem to offer a money back guarantee. Also, why was
    their last Twitter post in 2014? You sure they’re still around?

  17. HI..thanks for the best information. i am a beginner in copy writing and i want to join online course. but i can’t afford any paid course..so please suggest me any free courses as i am really interested in copy writing.

  18. Obviously some good writing on your part, Konrad. This posts has legs, doesn’t it? 🙂

    Thanks for the direction and I look forward to checking out more of your posts!

  19. Thank you for your advice, Konrad!

    I am a physicist, now working as a school teacher and … I am Italian!
    I used to write/talk in English during my PhD and so I would like to have a look into the technical writing/creative copywriting world.
    But … as a first step, I am taking an English language certification. Which one would you suggest? Maybe Cambridge Advanced (CAE) or IELTS (Academic version)?
    Thank you for sharing your experience/knowledge, I’ll keep following you!
    Simone (Mr!)

  20. Hi Konrad,

    I have absolutely no backround in copywriting / design / branding – I’m actually a lawyer by profession, but I am massively interested in making a career change, to Copywriting. Where would you advise somebody like myself make a start? Books? One of these courses? I’d appreciate any feedback you may have for me.

    1. Hey Sharyn,

      Give this post a read for starters: 75 tips to make you a copywriting badass

      I share some great books in there which will give you a massive kick in the right direction. And a course like the Blackford one certainly won’t hurt your chances! The benefit of a course like that over purely learning from books – is that you’ll get actual copywriters reading your work and giving feedback.

      Good luck!

  21. I’ve done it ! I have been toying with the idea for a year now , I have finally signed up for the Blackford Centre course in copywriting, it was your post that helped me make my final decision. I run two businesses one with my partner, I do all our social media, advertising, website work (including design, self-thought), so I thought why not get a qualification and a better understanding of what I’ve been trying to teach myself with some success and some fails. Thanks and watch this space 🙂

  22. Hi Mr. Konrad,

    Kindly help me to avail 10% discount at Blackford Centre for Copywriting course.

    Best regards,

    Ritchie

  23. Hey Konrad,
    Thank you so much for such a rich amount of information about copyrighting. I am a complete novice and this answered all of my basic questions. I am interested in the course from the Blackford Centre and wanted to know if they are still offering the 10% discount?

    1. Hi Phylicia,
      Yes they are. You would need to sign up for the course via email or phone, though (not directly online) and quote ‘The Creative Copywriter’ when you do so.
      Good luck! It’d be great to see you portfolio when you’ve finished.

  24. Hi Konrad,

    I do a lot of video marketing for my company. I do all of the production work, from pre-production, to photography, to editing. However, we don’t have a copywriter or a script writer. I can usually write something that would work for the video, but I’ve always felt that my writing could be much better.

    Any suggestions for some good writing for video seminars, conferences, or classes I could look into?

    Thanks for the help!

  25. Hi Konrad! Thanks so much for your post. I’m a writer who is looking to break into the copyrighting biz, but have been at a bit of a loss on how to best go about doing that.

    I’m looking at the Blackford Centre’s course, but had a couple of questions I was hoping you could answer for me first: 1.) It looks like they are based in the UK, as a US citizen, do you know if their certificate is recognized here? 2.) Is the promo code still valid? If so, is there another way to obtain it without it being emailed? I can’t seem to make the pop up form recognize my email as a valid address.

    1. Hey Chelsea. Thanks for dropping by.

      When you buy the course, you just need to quote ‘The Creative Copywriter’ and you’ll get 10% off. But you’d need to do so via phone or email, rather than booking it directly online.

      Regarding the certificate and if it is recognised in the US: good question. I’ve asked them myself, and am awaiting a reply and will drop the answer on here as soon as I get it – but feel free to shoot them a message. They’re nice!

      1. Hi Konrad,

        Thank you so much for the post! wondering if you have heard from Blackford yet about their certificate being recognized in the US?

          1. Scrap that. They did, in fact, reply – and here is their answer:

            Hi Konrad

            I hope you’re well? Thanks for your email.

            For learners in the UK/Europe and rest of the world, the course accreditation is with ABC Awards – who are regulated by Ofqual and the Welsh Government. So this course doesn’t have US accreditation but it is a UK accredited course.

            ‘Recognised’ is a bit of an odd word because yes it would be recognised by employers, but not by educational establishments (probably) and if you’re looking to be self employed it is very unlikely anyone would ask – but if they do you can evidence it.

            The certification page is really handy to give prospective learners a bit more information: http://www.inst.org/copy/copywriting_accreditation.htm

            We don’t have the accreditation page for the US sites, as it tends to muddy the waters. It might be an idea to suggest the learners contact Support for a more thorough response.

            Hope this helps.

  26. Hi Konrad!
    A deliberate search brought me your way and I’ve got a feeling that I am right on the journey I’ve been so passionate about-Writing as a biz. Thanks for your post.

    I’ve loved writing from childhood (though for fun and test of word power) but have never been definite on the category of writing (as an id). My current schedule as a Staff Officer in a paramilitary organization demands writing a whole lot of high-profile correspondences, articles, memos and proposals which I so much enjoy.

    As a greenhorn in this field of writing I intend to enroll for the Blackford Center’s course

    Is the promo code advertised still valid?
    What more do I need to know about this course/how it should run
    What is the cost?

    Thanks again

  27. Hi Konrad, it’s great to see you still getting comments & responding over 2 years down the line on this!
    I’m torn between 3 courses to try & Blackfords is one of them. Does it cover on-line copy writing well? Stuff like SEO, about pages etc as another copy writer who completed the course felt it was a bit light in that department. What are your thoughts?
    Cheers mate.

    1. Hi Ryan – yes, it has a chapter on SEO copywriting, but it isn’t an SEO course – it’d be well worthwhile learning the ins and outs of SEO elsewhere. Good luck!

  28. Hi Konrad! Thanks so much for your post. I’m a student who is looking to break into the ad agencies.

    I’m looking at the Blackford Centre’s course, but had a couple of questions I was hoping you could answer for me first: 1.) It looks like they are based in the UK, do you know if their certificate is recognized here? 2.) How to get the full details about course?

  29. I’d like more information on the course, and how to get started!

  30. Hi Konrad,

    Great write up on the copy writing courses. I’m very interested in taking the Writer’s Bureau course, but want to confirm that it’s the best course for my situation.

    I am relaunching my career after being out of the work force for almost 10 years. My background is in advertising/marketing and currently I am an awesome mom to almost 6-year old twins. My goal is to improve my writing skills to sell or promote a product either online or off line. Would this be the best course for me? Thanks.

  31. Hi Konrad,

    I’m a little late to the game and I notice there are many copy courses out there now. Any updates or thoughts on some of these other courses?

    Specifically, The Copy Cure or AWAI’s Accelerated Program for Six-Figure Copywriting
    “The world’s most popular copywriting course” ?

    Thanks for any insight.

  32. Hey Konrad – I”m a complete beginner and looking for a career change from teaching. Is this course suitable for complete beginners?

  33. Hi,
    Having recently been made redundant from a marketing role I thought that whilst I search for my next role I would also try and up-skill myself. I am keen on learning more about the Blackford Centre Diploma and aim to read more about it before committing to study. With not having a job at the moment the 10% discount would be fantastic. The pop-up box didn’t appear and I just wanted to reach out and see if you know whether that offer is still going ahead?

    Many thanks for summarising such great training courses.

    Craig

    1. Hey Craig,

      You can grab the 10% discount just by quoting ‘The Creative Copywriter’ when you order the course online (via email) or via phone.

      Good luck!

  34. Hi Konrad! Love all the advice. I’ve just sent an email also! I’m looking to become a copywriter but I’m torn between Blackford and the college of media and publishing. Is Blackford mainly on becoming freelance or will help with agencies/companies too? I’m totally between which I’ve has the best reputation! X

    1. Hi Abi,

      Sorry for not getting back to you sooner.

      I don’t know too much about the College of Media and Publishing one – but yes, the Blackford one is more tailored towards becoming a freelance copywriter and building your own business.

      I intend to do some more research over the next few months and update this post, as there are all kinds of other courses out there now. Watch this space!

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