How does this sentance make you feel?
Like you want to pluck that rudely incorrect ‘a’ right out of the word and stamp on it with your shoe until it’s obliterated?
Oh hey, copywriter!
There’s one thing us writers all have in common…we’re pedantically passionate about spelling and grammar. For us, it doesn’t get much more offensive than an out of place comma or incorrectly spelt word. We take it personally.
If you love writing, you may want to take your natural talent to the next level and make it your profession. The problem is, simply having a knack for writing isn’t enough to make you a copywriter. And the world of copywriting can be a complex and murky one if you haven’t a clue where to start.
Luckily, there are a whole host of online copywriting courses which will help you learn the tricks of the trade, learn the ins and outs of running a copywriting business, and build a winning copywriter portfolio along the way.
1. AMERICAN WRITERS AND ARTISTS INC.
AWAI’s ‘Accelerated Program for Six-Figure Copywriting Course’ holds an alluring promise and is also known as the world’s most popular copywriting course’. It also helps that the course came from the brain of one of the most hugely successful copywriters, Mark Ford (pen name Michael Masterson).
The Promise: You’ll walk away from this a practising copywriter with a winning portfolio. Not only that, you’ll be fully versed in direct response copywriting and will be an insider to all the trade secrets to creating lucrative, persuasive sales copy.
It’s essentially a mammoth course handbook, full of copywriting treasures. You have access to tutors who will talk you through the book, but you can take it at your own pace. You’ll also have to get involved with two written assignments that receive critique and tips from the experts.
The Length: This depends on you, really. You can steam through this course, or take it slowly.
The Location: Anywhere, it’s all carried out online.
The Qualification: Not officially accredited, although through the roof on professional knowledge.
The Cost: $495
2. IDM (INSTITUTE OF DIGITAL MARKETING)
The ‘IDM Award in Digital Copywriting’ is an in-depth delve into the psychology of copywriting for web. It looks at how writers can use emotional drivers to motivate people and how to master the art of persuasion across all channels.
As one of the premier marketing institutes in the UK, this course has access to the most experienced tutors in the business, and the prestigious IDM stamp of approval.
The Promise: By the end of the course you’ll understand and apply the advanced techniques and drivers that help you plan, write and review copy that really engages, persuades and sells – whatever the medium.
The Length: A 2 day, face-face session that’s jam-packed to say the least.
The Location: Central London and Edinburgh.
The Qualification: You come away with 7 CPD (Continuing Professional Development) hours. CPD is part of a programme across multi-industries and educational institutions that lets students relax in the knowledge that the course has the gold star stamp of approval in terms of structure and content.
The Cost: £1125
3. SUCCESS WORKS
Are you looking to focus on B2B and digital content? If so, then Success Works could be the course for you. They have the hefty title of being the first ever agency to specialise in SEO and happen to the be the founders of the first SEO Copywriting Certification program, way back in 2010.
It will focus on skill writing for web and social media, centering on keyword research, persuasive copy that converts and importantly, measuring success. It’s run by Heather Lloyd-Martin, who is hailed by Forbes as ‘the pioneer of SEO copywriting’.
The Promise: This course will help you take command of all things SEO copywriting. You’ll learn to optimise pages the correct way, write high-positioning copy and improve search visibility.
The Length: A manageable 3 months.
The Location: Wherever you may be – it’s completely online.
The Qualification: SEO Copywriting Certification Program.
The Cost: $995.
Old hands at the whole marketing and advertising game, eMarketeers.com are experts at helping you get your foot firmly on the copywriting ladder.
There’s a wide choice of options, but their ‘Writing for the Web’ course is the one for those of you who want to progress in the digital world.
The Promise: They promise to demystify ‘online techno-babble’ – so it’s a perfect fit with anyone who doesn’t want to spend a lifetime slogging through jargon. You’ll come away knowing research-based best practice that has been shown to improve web page and email marketing performance by over 100%.
The Length: A value-packed one-dayer.
The Location: London
The Qualification: A ‘Certificate in Copywriting’, so although not a recognised awarding body, it will still be impressive to employers.
The Cost: £499.
The Copywriting course is perfect for those who want to get expert advice straight from the horse’s mouth. All of the tutors on this course are seasoned copywriters themselves, which means you’ll be getting hints and tips about what really works – not just the theory.
You’ll be taken through 11 different interactive assignments, designed to cover different aspects of copywriting. With full email support from an individual tutor and you can be sure you won’t be left stranded if you get stuck
The Promise: You won’t just learn how to become a well-rounded copywriter, you’ll also discover how to run your own freelance business with a focus on searching for and winning jobs.
You’ll also be added to their database of writers with an opportunity to receive actual paid jobs along the way.
The Length: It’s completely flexible time-wise so take it as you come.
The Location: Completely 100% online.
The Qualification: A National Diploma in Copywriting.
The Cost: This varies depending on where you are in the world, but it will be around £500.
6. CIM (Chartered Institute of Marketing:
Last, but definitely not least, we have one of the most reputable marketing bodies in the UK…and they offer a Copywriting Masterclass. It covers a wide breadth of topics with best-of-class trainers, quality delivery and small class sizes.
The Promise: The masterclass will teach you advanced copywriting techniques that help marketers achieve tangible cut-through in today’s competitive landscape: covering tone; content; mediums; audiences; copy-stream management and more.
The Length: A two-day masterclass.
The Location: London.
The Qualification: A CIM Certificate in Copywriting. CIM are a recognised and prestigious marketing industry awarding body in the UK.
The Cost: £1315.
There you have it – a comprehensive list of the best copywriting courses in the lands. But make sure you know exactly which one is right for you before you take the plunge.
If you’re new to the copywriting game, or specialise in one area and not sure where to expand your horizons, it’s worth checking out our post ‘The Best Tool for the Job: Which Copywriter Do You Need?’
Although aimed at your potential employers, it gives a pretty handy breakdown of the different types of copywriter you could become.