As I’m sure you know, copywriting can be a tiny bit tricky from time to time…
Have you ever suffered from that frustrating disease we call ‘writers’ block’? Or had a certain word in the back of your head but couldn’t quite get it out ? I’m sure you’ve all written copy before which reads pretty well, with a few fancy words in there – but it just wouldn’t make people jump out of their seats and run frantically for their credit card!
Don’t worry if you have, we’ve all been there.
So imagine having a magical list of words up your sleeve – words that have been proven to make people buy products and services. Words that you could sprinkle into any copy – for ads, direct mail, press releases, websites, headlines, jingles, brocures etc – and every single time these same powerful words would massively boost the selling potential of your copy… Sounds pretty cool, right?
Well it’s not just a fantasy. We call them ‘Power’ Words’. They automatically trigger certain emotions in the readers that make them want to buy. These are definitely a must-know for any creative copywriter.
The list I’m going to show you is thanks to Bob Kaslik, vice president of consumer marketing at Interweave Press, one of the nation’s leading multiplatform craft media companies with businesses in magazine and book publishing, interactive media, broadcast programming, and events for craft enthusiasts.
Bob shared with Mequoda Daily this list of power words that he says Interweave uses interchangeably for newsstand magazine cover lines, promotional copy, and email subject lives. Have a little look…
- Improve
- Trust
- Immediately
- Discover
- Profit
- Learn
- Know
- Understand
- Powerful
- Best
- Win
- Hot Special
- More
- Bonus
- Exclusive
- Extra
- You
- Free
- Health
- Guarantee
- New
- Proven
- Safety
- Money
- Now
- Today
- Results
- Protect
- Help
- Easy
- Amazing
- Latest
- Extraordinary
- How to
- Worst
- Ultimate
- Hot
- First
- Big
- Anniversary
- Premiere
- Basic
- Complete
- Save
- Plus!
- Create
‘You’ is generally considered the most powerful of these powerful words. But cramming in as many of them as possible is not the answer. A good creative copywriter must use them cleverly in context. Your writing should still be sexy and must grip the attention of those potential customers.
Now you have the top 46 copywriting power words. Use them wisely my friends…
