A Copywriter’s Guide to Stress-Free Blogging

Posted on

May,16

6:40 am

Konrad

Blogging is important nowadays. And stress-free blogging is the key to a successful blog. What I mean by this is – don’t stress out when you write your blog! Don’t chew over what words to use, or worry how you’re gonna sort those sentences into the cleverest possible order. As a creative copywriter, or anyone else with a blog, your ideas should flow onto the webpage naturally and easily. Us readers want your genuine thoughts and ideas about that given topic – not a brilliantly-crafted piece of copy. If you write it naturally and cheerfully – we’ll read it like that.

So here are 3 invaluable tips to good stress-free blogging…

1. Talk to your readers. I mean really talk them, as though they were just one person sitting there with you in the room. Be personal. Address them personally by using the word ‘you’ and talk about things they can relate to. If you write like you’re talking to a friend, then your readers will feel like a friend. They’ll absorb everything you’re saying, feel completely comfortable reading your ideas and will come visit again. They’ll trust you.

2. Don’t think, just write. This is how you can blog naturally. Once you start to think before every word then you start to worry. You’ll worry about the best way to word the sentence and what the best words to use might be. As a creative copywriter you’ll probably feel like you should represent your talent with every piece of writing, but trust me, fluidity is the key to blogging. Write down your thoughts as they come to you and your readers will appreciate your honesty and genuine-ness. (And even if you end up writing words that you aren’t sure really exist – like genuine-ness – just go for it!)

3. Know your topic. If you don’t, then how can you teach others in a natural way? Knowing your stuff is crucial. If you’re blogging for someone else on a theme which is new to you, then do some reading! Learn about it and get interested in it. Otherwise your readers won’t be interested in what you have to say. A truly creative copywriter will be able to learn any topic speedily and write about it fluidly.

Here are a few other blogs I’ve created and written lately…

www.urbantshirt.net