Adidas Outdoor wanted to win the hearts of the outdoor sport communities the world over, to boost their product line sales and increase their cult-like following. They needed a campaign that would cross international boundaries. That would push the limits, just like their audience and brand ambassadors do every day. That would be ingrained with the kind of virality that could spread their brand message like wildfire through the global outdoor sports community.
Under the esteemed wing of the Ludwig Agency Group, we played the role of copywriting partner for the adidas ‘Claim Freedom’ activation campaign. A worldwide contest to select the 7 most creative and inspiring outdoor sports projects, which would then be sponsored by adidas and followed closely by fans. We set the tone and created copy for each stage of the campaign, plus the related outdoor product landing pages on their global site. The messaging was edgy. Gripping. Inspiring. Bold. Impactful. Provocative. Everything it needed to be to make a bang and attract their niche audience like moths to a light bulb.
- Ad copy
- Product descriptions
- Website copy
- Copy for landing pages & sales emails
- 600 applications to the contest from extreme sports athletes around the world.
- A massive increase in engagement across social channels.
- A whopping 14% increase in sales during the campaign.