Listed by the Sunday Times as Britain’s 13th fastest growing company in 2013, Simplecall took the VoiP industry by storm. But the speedy development of multiple product and service lines brought with it mixed messaging and confused branding. They needed cohesion. They needed clarity. They needed a powerful rebrand. Strategically. Visually. And tonally.
PGA Branding tackled Simplecall’s brand strategy. Muneebahcreative brought their visual identity to life. And our mission? To create a unique, consistent, relevant, memorable, durable brand voice with a crystal clear set of guidelines to define and exemplify it. Then roll that distinct voice out successfully across their online and offline collateral. And that we did.
- Brand voice guidelines
- Copy for entire brand bible
- Website copy
- Brochure & flyer copy
- A successful internal brand launch to educate all staff members on the new brand direction
- A powerful, consistent new brand voice and look
- Higher website conversion rate and continued growth