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How to Hypnotize Your Blog Readers Like Agatha Christie and Joe Vitale

When I asked Joe Vitale how to write hypnotic blog posts, he pulled out a gun and aimed it at my face. “That is a secret known only by the world’s most elite circle of copywriters” he asserted. “If I tell you, I’ll have to kill you”. Of course that didn’t really happen. But this blog post sucked you in, …

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This ONE Sales Copywriting Trick Will Save Your Business a Fortune

The very best way in the world to write sales copy is this. Get your best salesperson to sell you the product. Face to face, as though you’re a customer. Record it. Then get them to counter the top 5 objections customers give him or her. Record that too. Transcribe the recordings, and you’re 80% there. Just have someone who knows …

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Are You Committing These 10 Sales Copywriting Crimes?

Sorry for the cliché, but if you’re making any of these 10 common copywriting blunders, you’re leaving money on the table! That’s right. Money on the table. Sales copywriting is an art form which has been studied and tested so much by so many, that today there is NO EXCUSE for making these mistakes. So have a good hard read …

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7 Direct Response Copywriting Lessons from a Charity Fundraiser

I stood in the middle of the street, legs apart and eyes squinting, like a cowboy ready to draw. But I didn’t have a ‘Peacemaker’ or ‘6 Shooter’ slung around my waist. And this wasn’t the Shootout at the O.K Corral. It was Sydney, Australia – 2006. And I was armed with an A4-sized folder, packed full of info about …