View Post

This ONE Sales Copywriting Trick Will Save Your Business a Fortune

The very best way in the world to write sales copy is this. Get your best salesperson to sell you the product. Face to face, as though you’re a customer. Record it. Then get them to counter the top 5 objections customers give him or her. Record that too. Transcribe the recordings, and you’re 80% there. Just have someone who knows …

View Post

Are You Committing These 10 Sales Copywriting Crimes?

Sorry for the cliché, but if you’re making any of these 10 common copywriting blunders, you’re leaving money on the table! That’s right. Money on the table. Sales copywriting is an art form which has been studied and tested so much by so many, that today there is NO EXCUSE for making these mistakes. So have a good hard read …

View Post

7 Direct Response Copywriting Lessons from a Charity Fundraiser

I stood in the middle of the street, legs apart and eyes squinting, like a cowboy ready to draw. But I didn’t have a ‘Peacemaker’ or ‘6 Shooter’ slung around my waist. And this wasn’t the Shootout at the O.K Corral. It was Sydney, Australia – 2006. And I was armed with an A4-sized folder, packed full of info about …