TV, Radio & Billboard Ads
“Nobody reads ads. They just read something that interests them, and sometimes it’s your ad” Howard Gossage
TV, radio and billboard advertising is the bread and butter of the world’s most successful brands. It’s powerful, reaches the most people, and can turn your brand into a household name. But it must be done right. Or it can sink money instead of making it.
All three types of advert need a story that grips, a signature character or theme that resonates, the right degree of simplicity and – above all – your brand name shouted loudly, clearly and memorably. The story in your advert opens the heart of the audience in seconds, draws them in, and delivers your USP and strongest benefits clearly. It makes your audience crave to know your brand, and remember it vividly when the advert’s over.
Crafting these beautiful, heart-warming, effective ads is what we do best. And we think you deserve the best. Don’t you?
TV is still huge. Even as many shows and movies shift online, they still use the same format of TV adverts, reaching millions of prospective customers. This is the place where true creativity can shine brightly. We all remember adverts that made us smile, laugh or ‘wow’. Let’s make you a ‘wow’ ad today.
Brutal efficiency is the name of the game with billboard ads. Those commuters are moving fast, and can only spare a glance. If you can sing your USP loud and clear with a headline of 7 words or less, and a carefully selected image that grabs and holds attention, then billboards can pay you HUGE rewards.
Over 80% of people listen to radio (on or offline) at least once each week. The key to these ads is targeting, and with radio we can zoom in on your ideal prospect with pinpoint accuracy. A powerful script, gorgeous voice, strong start, memorable slogan and irresistible offer will do the rest.
Brand, Brand, Brand
Many marketers get swept away with the cleverness of their advert. They forget the purpose – to cement your brand in your prospect’s mind, move them to take action, and boost your profits. Creative images, story, themes and characters matter only to serve the purpose of promoting your brand.