It’s not a game for the half-hearted. Not at the top anyway, or when you’re on the way there.
You’ve worked damn hard to build your position, and marketing is the true test of anyone’s business mettle. If you slip up in marketing, the results are right there; staring you in the face.
There’s no hiding from accountability behind layers of paperwork and a maze of departments. You mess up in marketing, you take the heat.
But when you succeed… then it’s a whole different story. Oh yes. Then the well-earned glory is yours.
And that’s why we love it, isn’t it?
So with the grit you put into your game. Into your art. Why would you hire a B2B copywriter who cares any less?
Your Results are Everything
We understand your audience, and we write to them. We keep the results you’re craving firmly in mind, whatever the purpose of the content. And we adapt our language to it too.
It might be high-end executives who need a more polished and authoritative language to gain your respect and trust. With bigger-picture language to help them grasp your message. But without losing the human element in the story and language. And without dipping into jargon-filled ‘corporate speak’.
Or maybe it’s technical language you need for an audience who wants the specific facts to make a decision on your software. Or even powerful, punchy, humorous language for a headstrong sales force readership.
Your Results are Everything
We understand your audience, and we write to them. We keep the results you’re craving firmly in mind, whatever the purpose of the content. And we adapt our language to it too.
It might be high-end executives who need a more polished and authoritative language to gain your respect and trust. With bigger-picture language to help them grasp your message. But without losing the human element in the story and language. And without dipping into jargon-filled ‘corporate speak’.
Or maybe it’s technical language you need for an audience who wants the specific facts to make a decision on your software. Or even powerful, punchy, humorous language for a headstrong sales force readership.
All About the Audience
Whoever it is, we understand the audience, and the selling process.
If it’s a first-time visiting prospect to your site, then the focus will be more on educating, with subtlety in the pitch. If it’s a long-time customer whose trust you’ve already earned, then the cross-sell in the content will come as more of a pleasant piece of advice.
Whatever your purpose is, we can provide it for you strategically. And if it’s overall content marketing strategy you need help with, we can give you a whole heap of guidance. Because we’re not just word-slinging B2B copywriters – we’re content strategists too.
We Can Help You Convert Customers with:
– Marketing Brochures & Leaflets
Punctuality, Reliability and Likability
We hold ourselves not only to the highest standard of writing. But also to the highest standards of business practices.
How tired are you of writers who don’t deliver on time, who under-communicate or who show other signs of unreliability? Sadly, your answer may well be ‘very’.
It’s because of the disgraceful horror-stories many marketing managers and entrepreneurs have told us regarding other copywriters that we place such high value on these factors.
We never miss a deadline. Not a record we intend to break.
And our communication is crystal clear throughout the entire project. So you can rest assured you know what’s going on and that we’re seeing things eye to eye the entire time.
