B2C & B2B Content Marketing
“Grab, engage, befriend, convert”
Conversions rocket when content marketing gains momentum. These days you need content marketing to compete, but you need to do it well.
Customers in both B2C and B2B industries love regular rock-solid content from a respected source. With the right strategy you can be this respected source. And more importantly, you can make sure your content strategy turns into increased profits.
Your prospects and clients are an endless source of fantastic content. If you treat your marketing like a conversation with them, you’ll soon find it easy to provide the best. Be curious, investigate, uncover fears, problems and dreams, then deliver. Or allow us to do it for you.
Funnel to Profits
You also need to be intelligent about it. So Tweets and Facebook posts funnel to blog posts and articles, which funnel to your list, which funnels to your offers and sales pages. The balance is delicate, you can’t overdo the hard selling, but you need to have it in some form or your profits won’t benefit.
Regular as Clockwork
The biggest mistake of companies dipping their toes into content marketing is losing consistency. People want to rely on you to be there with thoughts, lessons, insights once or twice a week. Be there, don’t stop being there, and you’ll build a loyal lifelong fan-base of customers. Guaranteed.
Be an Influencer
The greatest boon of content marketing is how it can raise you to a name and influencer in your industry. This means people turn to you for answers, opinions and business too. When you’ve made it to the top, life becomes easier. Let us do the grunt work getting you there.