So you want to slap some excitement into those passing customers.
To enchant and seduce them with magical words…
You want your product or service to be the only darn thing they can think about.
Whatever you’re selling – they simply must have it, right now!
But where will you find a copywriter with the talent to make this happen?
On Google? In Upwork? Sitting under a tree?
Well, if you’re based in London, the answer?
Right here.
And once you’ve read these three reasons to go local, you’ll understand exactly why hiring a London copywriter is your best move – and how you’ll get those customers rolling in, rapido!
And for those of you who are scratching your head and wondering what on earth copywriting is? You might want to head over to our blog post ‘What is copywriting?’
(Spoiler alert: it’s NOTHING to do with copyright).
Right, let’s get started.
Reason #1: Focus on growth while we handle your copywriting needs
Running a business is no mean feat.
You’ve got a million and one things to think about, a million and two things to do, and a million and three people to keep happy.
When you’re juggling all of that, who’s got time to craft the perfect blog post or an eye-catching advert?
That’s where we come in.
When you hire a copywriter to handle your content and strategy, it gives you the time and freedom to zero in on what you’re good at – running your business – while we work our magic with words.
And the best part? You don’t need to hire full-time staff to scale up. Whether you need a killer campaign or a steady stream of fresh content, us copywriters are ready to jump in and deliver.
Copywriting horses for copywriting courses – am I right?
Plus, a local copywriter won’t just write for you, they’ll understand you.
Which leads us nicely on to our next reason…
Reason #2: Get copy that converts – tailored for your audience
First things first, as local copywriters, we get you – and we get your customers.
That’s right. Us Londoners will inherently understand your brand, your target audience and your tone of voice better than any overseas copywriter.
That’s not to say they won’t do a stand-up job – it’s just that we’ll have a better insight into the kind of customers you want to target; their mentality, how they behave, what makes them tick, and so on.
And there’s a certain Britishness which may well be needed in your copy tone and language style in order to appeal to your target audience. A Britishness that has a certain ‘je ne sais quoi’ (is that irony?) that just can’t be replicated by someone outside of these shores.
So not only can you outsource your copywriting to a writer who gets your groove, but you can actually make more money and build more trust with your customer base.
What could be better?!
Reason #3: Create content that speaks their language (and sells)
A local copywriter works on the same level as you.
Same currency. Same time zone. Same standards. Same country.
I know. These seem pretty obvious, right?
But don’t overlook them.
Having all these things in common with your writer can save you time, money, and a big old headache.
You’ll be able to get ahold of your London copywriter at a time that suits you – with a cheap phone call from your mobile. And you can pay them directly, swiftly, and effortlessly into their account – without losing out on the exchange rate or with overseas transfer charges etc.
When you’ve got strict deadlines to meet, working with an overseas writer can be a hassle.
What if they just decide not to meet your deadline or reply to your emails? Will you jump on a plane and go track them down, Rambo-style? Or open up a big international court case?
Probably not.
So be cautious. Go local. And take advantage of the sea of talent you have sitting right here at your doorstep.
Reason #4: Keep your brand voice strong and steady
When it comes to building a brand that people trust; consistency is king.
A local copywriter can make sure your tone, style, and messaging stays solid as a rock across every touchpoint – whether that’s your website, social media, email campaigns – whatever you need.
No mixed messages, no off-brand moments – just one clear, persuasive voice.
But it’s not just about sounding good.
It’s about driving action.
From punchy calls-to-action to storytelling that hooks your audience, every word is crafted to align with your brand’s goals and get results.
And that’s exactly how you turn curious clicks into loyal customers.
So what’s the overall answer to all of this?
Easy.
Hire an award-winning copywriting agency (with freelancers based all over the world)
Why settle for a stop-gap when you can get the real (award-winning) thing?
Hiring a top-tier copywriting agency means you get all of the benefits of expert knowledge, local insights, and tried and tested strategies to get real results.
It’s the smart move for brands that want to stand out and sell more.
Partnering with The Creative Copywriter gives you access to our team of word wizards and marketing strategists. We blend creativity with data-driven insights to craft copy that compels (and sells).
Plus, we have a small team of tight-knit freelancers based in locations all over the world – so you can get local knowledge, no matter where you’re based.
So, ready to turn words into action?
Let’s chat and see how we can help your brand stand out from the custard.
Great post there – I think I’ll be getting in touch soon!
Ok, thanks John! What kind of copy are you after? We do it all pretty much… Look forward to your call!
Great article and well written – Im a firm believer in employing locally whenever i can as i do believe it is easier if there are any problems like you mentioned but also you know they speak your language properly and not just some company trying to undercut everyone.
This is totally understandable. I often do work for many Australian companies and although I am a native English speaker, there is still a slight bridge in the communication gap that must be modified by me to better understand what the client’s needs are. There is a fine line between finding a cheap copywriter and finding someone good enough to understand the dialect and the culture itself.
Going locally is the best way to do it! I have used many overseas providers and there are some boundaries that can be overcome and others that just couldn’t be.
Don’t get me wrong – going overseas can often get you amazing results. But in some cases, if you have the right copywriter at your doorstep, there are definitely a load of added benefits.
The currency issue is my biggest thing. I understand that Paypal can take care of transferring the correct amount of money, but I like to know the totals ahead of time at a glance without having to do the conversions in my head.
Good point Francis. Just another minor thing which can make life slightly more difficult.
I am from the states, but I still like that certain Britishness for many of my posts, especially the ones aimed towards the UK audience.
I have used copywriters from all over the world and finding the one that works for me and that I can count on in a pinch, is like finding a diamond mine in your own back yard!
Well Shannon, you’ve found your diamond now 🙂