I’ve been to a lot of networking events recently. Mingling, chatting, coffee, beer, building connections, giving business cards, getting business cards – all that jazz.
And there are a couple of alarming realities that have come to my attention, which I’d like to share with you:
- Quite a lot of business owners don’t know what a copywriter is.
- Quite a lot of business owners don’t know why they need a copywriter.
So for those of you who fit into either or both of these 2 categories, you’re about to discover the truth about professional copywriters and the wonders we can do for your business.
And I’ve decided to reveal this truth to you using my favourite medium; the written word. Because after a couple of pints at a meetup event, it doesn’t always come out as convincingly and eloquently as I might have hoped!
And once you’ve soaked up every last word of this blog post, you’ll understand exactly why – if you want your business to succeed – you darn well need a talented copywriter!
In fact, I’m going to wait by my phone now and expect your call in about 6 minutes…Ready?
WHAT IS A COPYWRITER?
In a nutshell: A copywriter writes text (copy) for the purpose of advertising or marketing a product, business, person, opinion or idea.
- The McDonalds slogan ‘I’m Lovin’ It’ was written by a copywriter.
- The headlines and content of those massive billboard ads in the underground are written by copywriters.
- The catchy content you read on the PayPal/Yahoo/Groupon/Mozilla websites was created by copywriters.
- Web content, blogs, slogans, press releases, email campaigns, jingles, SEO articles and TV/radio commercial scripts are all skillfully written (or should be) by copywriters.
- And a creative copy writer (like myself and all the writers in my team) is someone with the power to write advertising copy that is incredibly unique, super creative, extra persuasive and just really, really awesome! Get the picture?
SO, WHY DO YOU NEED ONE?
Well this is the big question. A question I’ve been asked quite a few times recently;
Why can’t you just write your own website content?
That’s what most (small) businesses are doing. After all – you know how to write English – so why fork out a couple of hundred quid when you can do it yourself?
If these are the questions you’re asking, then pause for a second. And ask yourself these other much more sensible questions instead:
Would you hire a plumber to design your website?
Or get the janitor to do your B2B sales calls?
Or employ an accountant to cater for a family wedding? (etc)
No?
So why – if you’re not a trained copywriter – have you written or are planning to write your own website content??
You could be losing over 70% of your potential customers through poorly-written or mediocre content.
Because you’re not grabbing their attention instantly. You’re not gripping them with every single word. And you don’t know how to use proven and tested, expert copywriting techniques and words that will persuade your customers to click the ‘BUY’ button at that very moment (or respond in whatever way you want them to).
But we do.
Successful companies will ALWAYS use a creative, professional copywriter to establish a unique, powerful brand and make it live on through every single word of advertising or marketing copy from then on.
And I’m pretty sure you want a super-successful business too, right?
We copywriters have been trained to entice, convince, grip, seduce, amaze and persuade people with words. And we have years and years of experience doing it.
So we’re better at it than you. Sorry. We just are.
No offence.
I’m sure you’re awesome at what you do.
I’m sure you have an amazing product, service or skill to offer.
But as you’re beginning to realize, it really is time you left the copy to the pros, and stopped losing masses of potential customers! And it’s time you made that decision, today.
But before we wrap things up, here’s one more question for you:
‘Why settle for a boring journalistic or corporate copywriter’?
Experienced, creative copy writers, with expert knowledge of branding and SEO – like my team and I – will write such sharp, seductive copy that customers will be drawn to you like ants to a picnic! Just check out our testimonials to see what we’ve done for clients just like you.
We can help you convert 10 times more visitors into sales!
Starting from today.
For a couple of hundred quid, don’t you think it’s a worthwhile investment?
Get in touch with us now – before you bore off any more potential customers!
I cannot believe that some company owners do not know what a copywriter is. I myself coming from the backend site (web programming) started a website a few years ago and though i could write content no problem, I soon realised with a professional copywriter people would not only actually read articles posted on my site but they would be able to find them as the copywriter i had hired used certain keywords to improve my SEO.
For some reason I always thought that a copywriter was something of a proof reader and I didn’t even stop and think that a copywriter writes copy. I must be working too hard lately! 🙂
Now that I know what you do, I might need to contact you about my small business. I am wanting to take it global but I want it to have a more professional sounding marketing plan first.
No problem Sarah. Just give us a shout whenever you’re ready – we help small, medium and large businesses get to where they want to be. Sharp, creative, professional copy is the way forward! (And I’m not just biased :))
Although I am a very proficient writer, I don’t think I could ever write my own content. I have too much of a connection to my websites and I think an outside source would bring something fresh and new to the game.
Do you ever find that some of the networking events are ineffective? I have been to many and when they get clumped together on the calendar, it’s usually the same people that I see and we end up chatting and just hanging out rather than getting anything done.
Sometimes hanging out with the right people, and building a real relationship with them (rather than just small talk and a card swap) can be hugely rewarding. Because they’ll remember you and refer business to you somewhere down the line, if not immediately. I believe that good networking involves building and fostering relationships with like-minded business people, not just brisk card swaps and fake smiles.
You might think a networking event is ineffective straight away. But if you stay in touch with those you met – and make sure you follow up with further emails, you’ll reap the benefits at some point… Even if it’s a year later. But it could bring you your biggest client yet!
If you’re based in the UK, Business Scene is a fantastic networking group throughout the country, which focuses on this long-term mutually-beneficial relationship building. Check it out!
The creativity is the key here. Just because someone is a good writer doesn’t mean they can write well. Being creative can be the difference between making a sale and losing one.
Great web site you have got here.. It’s difficult to
find quality writing like yours these days.
I honestly appreciate indiviiduals ljke you! Take care!!
Hey there! I jist noticed your website: Why You Darn Welll Need
a Creative Copywriter, Right Now! when I was exploring digg.com.
It looks as though someone appreciated your blog so much they decided tto bookmark it.
I’ll certainly be coming back here more often.
Feel free to visit my blog post … The Venus Factor Review, Jean,