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The Beauty of Paid Advertising

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Which marketing strategy will beef up your bottom line in 2018?

Branding? Inbound marketing? Social media? Paid ads? Or a carefully crafted combo of all four?

In this filmed round-table discussion we dig deep into the realm of paid advertising, firing key questions at Marcus Hemsley from Google global award-winning agency, Fountain Partnership.

Marcus reveals;

  • What the beauty of paid advertising is,
  • How forecasting comes into the equation and why you should forget faith-based marketing,
  • Which kinds of businesses paid ads will work for and which won’t,
  • The difference between B2B and B2C paid advertising,
  • His thoughts on the big question “are paid ads becoming too intrusive?”
  • Where the future of the industry is going, in his expert opinion.

This is just one quarter of our value-packed, alcohol-fuelled round-table discussion. Keep your eyes peeled for the full two hour video [soon to be released].

It’s got Graeme Lipschitz from Wonderland Collective talking brand. Lauren Brener from Duo Creative Media talking social. Me talking inbound/content strategy. And of course, Marcus and the rest of us throwing our two (/twenty) pence into every hot topic discussed. Filmed by the talented George Nindi and his crew.

Watch, enjoy, learn and share!

Love you,

Konrad x

Want your brand content to grow, grip and convert mass audiences?

Download our FREE, in-depth eBook to learn the art and science of crafting a killer content strategy.

Want your brand content to grow, grip and convert mass audiences?

Download our FREE, in-depth eBook to learn the art and science of crafting a killer content strategy.

About the author

Konrad Sanders CEO & Lead Strategist at The Creative Copywriter
Hey you. I’m Konrad. A full-funnel content strategist and CEO with a pretty darn creative noggin on my shoulders. I run a team of word-slinging cowboys and strategists who blend science with art to help bold brands get their words right at every step of the customer journey. Which means? They sell more stuff and grow predictable revenue. Brands like AECOM, Thomson Reuters, TikTok, Panasonic, Adidas, Mercedes-Benz, plus shedloads of tech scale-ups...and you? Let's connect.

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