I love cake.
Especially chocolate fudge cake. It’s my guilty pleasure. Perfect for afternoon tea, or for cheat day (now that I’m on a pseudo-healthy diet).
But it took me my whole 31 years of existence before finally baking a chocolate fudge cake on my own. I felt the need to do something productive while on lockdown, and this was the result.
And it was glorious.
The icing was a bit too gooey and the shape wasn’t a perfect circle. It was no Konditor, but it had its own character.
Maybe the fact that I baked it, made it taste better for me. But my husband liked it too. And surprisingly, my neighbours.
So I started baking muffins, banana bread and other pastries after that.
The sweet taste of self-fulfilment is addicting.
I might even start selling baked goods online if things go well. Who knows?
But right now I know you’re thinking, what does baking even have to do with copywriting?
Enter the World of Copywriting
Imagine a Venn diagram. The centre part where baking and copywriting intersect contains a universe of potential.
I have zero talent in baking, but I was interested in it. And I baked my first cake with the help of a YouTube tutorial by Martha Stewart.
Let’s say you love copywriting. But you’re more of a reader and you take penchant in appreciating good copy from ads or social media posts. Or maybe, you’ve written a few things but you’re not entirely confident that you could do copywriting professionally.
Perhaps you’re stuck in a rut, and you want a career shift to copywriting. Or maybe you’re already a writer but you’re scared to go freelance.
As my favourite writer, F. Scott Fitzgerald says, “For what it’s worth, it’s never too late to be whoever you want to be”.
Even with the current situation, where most things are happening online, you can still take the first step to be the copywriter you want to be.
And because we’re all for self-development, we’ve scoured the internet for the best copywriting workshop options for remote learners like yourself.
Mushroom-Picked, All-Star Online Copywriting Workshops You Can Take Remotely
Skillshare: A Free, Basic Workshop for Complete Beginners
Skillshare’s free online Copywriting Basics for Successful Sales: Time-Tested Tactics that Prompt Action course has had more than 10,000 students so far. With glowing reviews and an easy-to-follow structure, it has become a beginner’s favourite.
Who it’s for: If you’re new to all this and you’re not ready to splurge on a course that you’re not sure you’ll be into, then this workshop is for you.
If you want to focus on driving leads and increasing conversions, this is the course for you. And if that’s your cup of tea, then you might want to check out our blog post about 7 Direct Response Copywriting Secrets to Up Conversions.
Duration: The workshop is divided into 12 parts, each with a short instructional video led by entrepreneur, Jack Zerby. The total duration of the workshop is just 75 minutes but can be done at your own pace.
Scope: It goes over the history of sales letters as well as how to identify audiences, harness popular writing formulas, and create engaging headlines. Activities include writing an eye-catching headline and 500–1500 words of ad copy that resonates with the needs of the audience and aligns with a classic copywriting framework.
Success Works: For Sharpening your SEO Savviness
The Success Works online copywriting workshop focuses on strengthening web and social media skills. It puts a premium on keyword research, as well as persuasive copy. It’s also run by Heather Lloyd Martin, who was hailed by Forbes as ‘The Pioneer of SEO Copywriting’.
Who it’s for: This is a more advanced course that caters to in-house or freelance copywriters who want to niche in SEO. At the end of the course, you’ll receive an SEO Copywriting certificate, so it’s not your ordinary copywriting workshop.
Duration: You can take it at your own pace, but on estimate, the course can be completed within 3 months.
Scope: The program focuses on B2B and digital content. You’ll hone your skills when it comes to optimising pages correctly, writing high-positioning copy and maximise search visibility. For SEO tips and tricks, check out this blog post we wrote.
eMarketeers: For Enhancing Email Marketing Expertise
Digital copywriting is multi-fangled. There are SEO and Direct Response Copywriting courses aplenty, but a specialised email marketing course is hard to find, and eMarketeers ‘Writing for the Web’ course is the one to keep an eye on.
Who it’s for: If web copywriting is your thing, then this is the perfect fit for you. Those who are into learning about old school copywriting for print ads and billboards might not find this suited to their needs.
Duration: 1 day
Scope: This workshop is tailored to simplify online technological tools used to write for web and teach best practices proven to enhance email marketing performance with 100%. You’ll receive a ‘Certificate in Copywriting’ when you finish the course. Although it’s not a recognised awarding body, it’s still impressive to potential clients and employers.
Before shooting a sales email for your client, you might want to get a slice of wisdom regarding sales copywriting in this blog post we wrote.
The Blackford Centre: For Hands-on Guidance by the Industry Frontrunners
The Blackford Centre course is one of the best copywriting workshop options for remote learners and newbies alike. It’s highly comprehensive with a wide range of topics and exercises to put theories into practice. What truly sets it apart is the fact that it’s run by creme de la creme in copywriting, so you know you’re on the right track.
Who it’s for: This course is incredibly flexible. Whether you’re a professional copywriter, slightly experienced or a beginner, this workshop has got you covered. Everything is explained thoroughly in 11 lessons, and you can track your progress easily through the different practice activities available.
Duration: There is no time limit for completing the course, but those who take it are able to complete it within 9 months, on average.
Scope: It’s an in-depth course that delves into the nitty-gritty of everything copywriting-related. Key points include:
- learning skills of the copywriter’s art
- how to create copy for all types of publicity
- how to win business for yourself
After the course, you’ll get a National Diploma in Copywriting. You’ll also get the chance to be part of a database of writers with an opportunity to receive paid copywriting projects.
- UK: £480
- Europe: €676
- USA & Canada: $872
- Rest of the World: $887
The Creative Copywriter Academy: The Freelance Copywriting Kickstarter Bundle
This post won’t be complete without giving a shoutout to our very own TCC Academy. We’ve spent years honing our copywriting knowhow, so we’re proudly sharing the fruits of our hard work to the world.
Who it’s for: It’s for someone who loves writing, and wants to walk out of this course as a fully-fledged freelance copywriter. It’s for people with ambition, who want to make things happen by finding their niche, mastering copywriting techniques like a pro, building a portfolio from scratch, winning projects and setting up shop.
Duration: You can take it at your own pace and there is no time limit. On average, it can be completed within 2 months. But if you’re seriously motivated and on the case, it can take a mere 10 days to get up and running.
Scope: It’s comprised of 8 courses, a chockfull of activities, instructional materials and more. Specifically, the course has these in store for you:
- Methodologies, formulas and recipes broken down into digestible lessons
- Videos, written materials, PDFs, tasks and downloads
- 86 ‘Present, Practice and Produce’ tasks that will help you quickly get to grips with concepts, build a portfolio of work and set up your freelance copywriting shop
- 30 downloadable ready-to-use templates and worksheets
- Copywriting samples- both the bad and the good (for constructive comparison)
- Crystal clear step-by-step instructions and “how-tos”
What gives this copywriting course an edge is the Academy Community, where all subscribers can post their work, get feedback from our agency’s leaders and interact with each other.
Price: Currently $290 reduced from $1197 as an early bird discount (for a limited time only)
Finding the best copywriting workshop among all the options available for remote learners isn’t easy.
You can’t afford to be impulsive if you want to invest in yourself and in your future.
To that end, remember to take these pointers into consideration:
Filter all the copywriting workshop options according to your area of interest and expertise
There are specific courses for beginner, advanced and expert levels. As well as niche areas like SEO, email marketing, etc. There are also in-depth copywriting courses with a generic scope covering all levels of expertise. Make a decision based on these.
Prioritise value over price.
Sometimes, it’s intimidating when you see a course that’s worth hundreds of dollars. But step back and analyse what it can offer. If you can come out of it as a professional copywriter who can win clients, you’ll get your money back within 2 days of work. A freelance copywriter can make $200-2000 per day, so really, a few hundred dollars isn’t a lot in the grand scheme of things.
You can have your cake and eat it too.
Mastering the intricacies of copywriting can’t be done overnight. But once you get enough knowledge and experience, this profession can allow you to do other things at the same time, especially if you’re working freelance. You can have a drink and relax in bed in your PJs while working.
You can send copy to your client wherever you are. Even if you’re on holiday. But we don’t advise doing it now, given the current situation. But you see, even before the rise of remote working, Copywriting was already there and thriving.
If you really want to be a Copywriter, now is the time to go out there. To learn the tricks of the trade. Years from now, you want to look back at this moment and say to yourself, “I’m glad I did it”.
Spread your wings and soar.