Did I learn my creative copywriting skills at uni?
Well no, not exactly.
I studied Philosophy at Nottingham University. I loved the subject and came out with a 2,1 BA Hons Degree in Philosophy from a good uni.
But once I’d finished, the question dawned on me – OK so what now?
Philosophy doesn’t really give you much direction. It doesn’t push you down any particular career path.
So I felt some regrets afterwards, wishing I’d chosen some kind of business/marketing/money-making-related subject instead…
But as I ventured into the world of employment, and picked-up some sales and leadership skills while downunder (in Australia), I began to understand the use of my degree. Philosophy teaches you to think. It stretches the boundaries of your mind.
I realised that philosophy had equipped me with the skill to tackle any task or dilemma in a logical way. It gave me an analytical perspective, which is proving to be pretty useful after all…
So maybe it didn’t teach me how to succeed as a copywriter, but it gave my brain a kick in the right direction.
SO WAS ‘THINKING’ THE ONLY THING I DID AT UNI?
No. I also drank many pints at the student union, watched episodes of “The Mighty Boosh” and “Family Guy”, went to parties dressed as a pirate and took salsa lessons to pick up chicks. But those things aren’t very relevant right now.
The other major skill that I developed at uni was of course my ability to write…
If there’s one thing you have to do a lot of on a philosophy course – apart from pondering about deep stuff – it’s writing.
I had to hammer out loads of lengthy essays on abstract and intricate subjects.
Although they were very technical and brain-numbing in parts, my essays always included a little bit of wit. Maybe too much at times. I guess it was that creative copywriter inside me trying to break out.
It was this growing hunger and talent for writing, combined with my sales experience and love of advertising that led me into the copywriting world. And the rest is history.