the secret to hypnotic copywriting

Attention All Copywriters, Journalists & Authors! The Secret to ‘Hypnotic’ Writing is Finally Revealed

For the first time ever, I‘m going to reveal to you an age-old secret kept by some of the greatest authors and copywriters to ever set foot on this planet.

A secret hypnotic writing formula used by the likes of Shakespeare, Mark Twain, George Orwell, JK Rowling, Joe Vitale and many more, in order to draw in their audiences and keep them gripped in an almost hypnotic trance.

Sound dramatic?
It is.

Because once you’ve soaked up every last drop of what I’m about to tell you, something pretty damn awesome is going to happen. You’re going to experience a magical moment of clarity.

The ‘aaaaaaahhh, now I get it!’ moment.

And like most of the successful writers who have discovered and used this hypnotic writing formula – including myself – you’re going to agree that this is by far the most useful piece of advice an aspiring writer could ever receive in one sitting…

But before we go on, I need you to pause for a second and ask yourself these questions…

  • Are you prepared to actually knuckle down and do some work in order to use this winning formula to your advantage?
  • Are you serious about writing and do you want to succeed as a professional writer?

If yes to both, then keep on reading. And make sure you take every single word in. Because the more you read on, the more you’re going to understand how amazing and potentially life-changing this is.

What I’m about to reveal to you, I only discovered myself 3 days ago at exactly 6.22 pm on my way back home on the tube from Victoria to Stepney Green (London).

I remember the exact time because this was no ordinary journey on the District Line.

For me, it was a life-changing journey.

I was randomly seated next to a peculiar-looking moustached-gentleman. His face seemed familiar but I couldn’t quite place it.

And the reason I say gentleman, rather than man, guy or perhaps dude, is because he was dressed in a very old-fashioned grey suite, with a grey waistcoat included.
No monacle and top hat to be seen, unfortunately (I was quite disappointed).

The gentleman was deeply absorbed in a very small, plain white book with nothing but ‘THE FORMULA written boldly in black lettering across the front cover.

I bet that’s one of those ‘The Secret’-style mumbo-jumbo self-help books, I thought to myself.
So I asked him.

And what he went on to tell me blew my mind.

And  it will blow yours too.

He told me of an actual hypnotic writing formula known and passed down by some of the world’s greatest ever writers. From playwrights to authors, to the best copywriters in the business.

A literary equation that, if applied to any headline, sentence or paragraph, would trigger an unavoidable subconscious reaction in the reader.

A reaction that would make them read on, and on and on and on… And never want to put the book (or article or sales letter) down.

A formula that could compel a potential customer to absorb all the content of a website and click the ‘BUY’ button at the end, without thinking.

So what is this secret equation!? What’s the formula!? I asked him excitedly.

The moustached-gentleman lent over and began to whisper. He didn’t stop for a whole 3 minutes. When he removed his lips from my ear, it was 6.22pm, which was the time of my amazing moment of clarity.

‘Aaaaaaah, now I get it!’ I shouted joyfully.

It seemed so simple, I wondered why I’d never thought of it myself!

And so now, finally, it’s your turn. It’s time for you to discover the secret hypnotic writing formula you’ve been waiting for…

Are you itching to find out?

Well take a deep breath, because the truth is:

There is no secret hypnotic writing formula…
It was a big, fat lie. Sorry!

In fact, there are many different techniques you can use to make your writing more hypnotic. Techniques which I have been using in this very blog post.

There are too many of these methods to mention and explain in a single article – you’ll need a book for that.

And the best one to my knowledge, written by the God of hypnotic copywriting – Joe Vitale, is ‘Hypnotic Writing, How to Seduce and Persuade Customers with Only Your Words

But before I reveal all of these amazingly useful techniques to you in the next few posts, have another quick gander over this article, starting from the headline…

  • Did you find it especially compelling?
  • Were you eager to read on and discover the secret formula?
  • What power words did I use to tap into your subconscious and keep you gripped?
  • How did I build the tension and compel you to read on?
  • And how can you use these seductive writing methods in your own written work?

Come back very soon and all will be revealed. And no more lies, I promise!


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About the author

Konrad Sanders
Creative Director & Copywriter at The Creative Copywriter

Hey you. I’m Konrad. An SEO and sales-savvy copywriter with a pretty darn creative noggin on my shoulders. I run a team of word-slinging cowboys who go by the name of The Creative Copywriter. Let’s connect!


  1. Sadly i was duped by the formula, i should have known this was too good to be true.

    1. Author

      Ha ha – sorry to lead you on like that Jennifer! But hopefully you can use this copy as a prime example of hypnotic and seductive copywriting techniques. The build up, the use of words like ‘reveal’, ‘secret’, ‘discover’ etc and the story-telling were all part of what roped you in. Why not try it for yourself?

  2. You really had me going on that one! I was actually a bit hopeful that there was something out there that could drive customers to me and make them buy my products with just the provocation of my words!

  3. I have a similar system with my writing but there isn’t anything hypnotic about it. I treat my writing mathematically and in my head it all has to equal a certain sum or I will end up rewriting the paragraph or entire page if it doesn’t correlate.

  4. I was really excited about this post! It’s understandable that there are many people out there who will believe in this and want it to work more than anything, but good writing is really all it takes.

  5. To be honest, I actually guessed it after that sentence: “A reaction that would make them read on, and on and on and on… And never want to put the book (or article or sales letter) down.”, still, you had me going until the end. This is actually what I was doing to find out how long my friends could listen to my stories when they needed to be distracted. Well, great article!

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