The only social media & marketing glossary that you’ll ever need

You wake up in the year 3022.

The Intergalactic Marketing Convention is just about to start. The first speaker is up.

They open their mouth and…

“PLASTLWSHUDNOAJDKFKEJAJWOOP”

What the…?

It seems that the inevitable has happened: Marketing talk has turned into One Giant Acronym (OGA).

You sit in confused silence, surprised that everyone else is nodding and taking notes.

When did this happen? I mean, I know things have got bad (need I mention “TLA” – the acronym that actually means Three-Letter Acronym?). But not this bad.

OK, so this futuristic scene might seem unlikely. But with the rate that marketing speak is evolving, it’s not beyond the realms of possibility.

Because let’s be honest, every one of us has been bested by marketing’s love of an acronym. Or a theory. Or even a bunch of random letters akin to that Wordly you couldn’t quite nail.

The thing is, we love to shorten complex ideas. But you needn’t be tripped up by CPM, PPC, PPT, or even GHF* for one moment longer.

For this glossary is now your bible. Yay!

Time to school yourself on every marketing term there is, so you’ll never be caught out at a marketing meeting again (intergalactic or otherwise).

Here goes.

*I made one of these up. Just to keep you on your toes.

A

AddThis – A web-tracking technology company that offers a wide range of social media and content tools. The company is designed to help you increase engagement on your site and earn followers on social media.

AIDA Attention, Interest, desire, action – This copywriting formula describes the steps taken by a reader before they convert. The formula AIDA is particularly helpful for copywriters when writing ads, blog posts, email and website copy.

AMA – AMA is an acronym for “ask me anything.” The acronym started life in a popular subreddit where users used the term to prompt questions from other users. Since then, the term has gone on to be used in other online social settings.

Analytics – Analytics is any form of data that helps you track the performance of your content. Whether that is on social, your website or via a range of other marketing sources. Analytical data can include page views, time on page, clickthrough rate, and engagement rate.

Algorithm – An algorithm is a set of formulas developed for a computer to perform a certain function. Algorithms are particularly important in the social sphere with sites like Facebook and Google being critical for developing content promotion strategies.

Application Programming Interface (API) – An API is a documented interface that allows one software application to interact with another application. An example of this is the Twitter API.

Avatar – An avatar is an image or username that represents a person online, most often within forums and social networks.

B

Bitly – Bitly is a free URL shortening service that provides statistics for the links users share online. It is popularly used to condense long URLs to make them easier to share on social networks such as Twitter or Facebook.

Bitmoji – A Bitmoji is an avatar or emoji that users can create to look like them. Bitmojis can then be added to your personal or Snapchat keyboards so you can send them to friends or use them in place of profile pictures.

Bio – A bio or biography on social media refers to short explainer text that describes who the user is.

Blog (or Blog Post) – Blog or as we prefer to call it, a blog post is a word that was originally created from two words: “web log.” Blog posts are usually maintained by an individual or a business with regular entries of content on a specific topic, or other resources such as graphics or video. “Blog” can also be used as a verb, meaning to maintain or add content to a blog.

Blogger – Blogger is a free blogging platform owned by Google that allows individuals and companies to host and publish a blog typically on a subdomain. The term ‘blogger’ also rose to fame with the onset of blogger users becoming ‘influencers’ in the late 2000’s. Nowadays bloggers are more commonly found on Instagram and similar platforms and refer to themselves as influencers or content creators.

Blog Talk Radio – A free web application, Blog Talk Radio allows users to host live online radio shows.

BoardReader – A free search engine, BoardReader allows users to search for keywords in posts and titles of online forums, a popular form of social networking.

Bookmarking – Bookmarking online is the same idea of placing a bookmark in a physical publication. You’re marking something you found important, enjoyed, or want to continue reading later. The difference online is that it’s happening through websites using one of the various bookmarking services available.

Boost/Boosted Post – A boosted post is a form of social media advertising in which a brand pays to show a social post to people who do not already follow the brand’s social accounts.

Brand advocate – A brand advocate is a customer who promote your products or services without being asked. Brand advocates can become even more valuable if you connect with them directly to engage and empower them.

C

Canva – Canva is an easy-to-use design tool for non-designers and designers alike. And is an excellent alternative to more expensive software like Adobe Photoshop. The tool also offers several templates that adhere to the dimensions needed for social imagery and other sites.

Caption – A caption is a description that accompanies a photo on social media. Captions can not only contain text but also hashtags, @ mentions, and emojis. Captions are best used to tell your photo’s story on social media and is a key driver of engagement often using keywords to reach the right audience.

Carousel – An Instagram post/Paid LinkedIn post with multiple photos and/or videos. Followers can swipe through the images. Sometimes referred to as a “Gallery.”

Check In – A way of location tagging on social media which is used to indicate where a user is, or where the post was created. Most often check-ins are used to show followers that you have physically visited a geographical location or event.

Chat – Chat can refer to any kind of communication over the internet but traditionally refers to one-to-one communication through a text-based chat application, commonly referred to as instant messaging (IM) applications.

This can be found on multiple platforms as separate apps and on platform. Chat can also offer users Dark Social experiences where their conversations can’t be tracked by business accounts.

Chatbot – A chatbot is a bot that uses artificial intelligence to answer questions and perform simple tasks in messaging apps such as Facebook Messenger. A chatbot can be used for customer service, data and lead collection, shopping recommendations, and more.

Circles – Much like it sounds Circles are clusters of a user’s friends, colleagues, or family. Circle was also a term for connections on the now-discontinued Google+. On that platform, you could choose who went in what Circle, and what you shared with those individuals.

Clickbait – Clickbait is a term to describe marketing or advertising material that employs a sensationalized headline to attract clicks. They rely heavily on the “curiosity gap” by creating just enough interest to provoke engagement.

Clickthrough Rate (CTR) – Clickthrough rate is a common social media metric used to represent the number of times a visitor clicked through on a link divided by the total number of impressions a piece of content receives.

i.e.
Clicks / Total Impressions (how many people saw the content)

Collective Intelligence – Simply put, collective intelligence is a shared intelligence that emerges from the collaboration of many individuals and appears in consensus decision-making in social networks.

Comment – A comment is any response to a post. Comments are often provided as an answer or reaction to a blog post or message on a social network.

Compliance – Simply put, compliance in social media is the practice of understanding and following the rules when engaging with the public. It is particularly relevant to organizations in regulated industries like finance.

Community Manager – A community manager is responsible for building and managing the online communications for a business in an effort to grow an online community.

Connections – The LinkedIn equivalent of a Facebook ‘friend’ is a ‘connection.’ Like other social network sites, the people you connect with are not necessarily your friends but rather professional contacts you may or may not have met with in real life. LinkedIn expert James Potter however, recommends you always reach out to new connects with the offer of a meet up.  The social network categorises connections by: 1st degree, 2nd degree, and 3rd degree. With certain users only being ‘followable’ rather than becoming a connection.

Conversion – A conversion occurs when a social media user or visitor to your website takes a specific, desired action. For example, making a purchase, but it is not the only one. Other conversion examples include lead-generation actions like opting into a newsletter, registering for an event, or downloading a whitepaper.

Conversion Rate – Conversion rate refers to a common metric tracked in social media that is the percentage of people who completed an intended action (i.e. filling out a form, following a social account, etc.).

CPC (cost per click) – A bidding strategy where the amount you pay is dependent on the amount of clicks you amass.

CPM (Cost per Mile) – An advertising term referring to the cost advertisers have to pay per 1000 impressions.

Craigslist – Craigslist is a popular classified ads site where users sell a variety of goods and services to others.

Creative Commons – Creative Commons is a not for profit corporation dedicated to making it easier for people to share and build upon the work of others, consistent with the rules of copyright set out by the original creator.

Crowdsourcing – Crowdsourcing, similar to outsourcing, refers to the act of soliciting ideas or content from a large group of people, typically online.

CTA – Call to action. Copy that donates what an audience should do next.

CTR – Click through rate, a metric marketers use to measure the success of their campaign in converting social users.

Clicks/Impressions = CTR

D

Digg – Digg is a social news aggregator that allows members to submit and vote for articles. Articles with the most votes appear on the curated homepage of the site and subsequently are seen by the largest portion of the site’s membership, as well as other visitors.

Direct Message (or DM) – Direct messages or “DMs” – are private conversations that occur on Twitter. Both parties must be following one another to send a message.

Discover (or Snapchat Discover) – Discover is a news section of Snapchat’s app dedicated to large brands, influencers, and longer form story content.

Disqus – Disqus is a blog comment hosting system and moderation tool for your site. This service lets you add community management and social web integration to any site on any platform.

E

Ebook – An Ebook is technically an electronic version of a book. However, most Ebooks are not actually available in print and for B2B brands an EBook often refers to a piece of long-form content akin to a whitepaper but often lacking the research basis for the findings found within its pages. These are typically published in PDF form and are held behind a gated landing page on the website for lead generation purposes.

Employee Advocacy – Employee advocacy refers to the act of employees using their own social presence to increase the reach of the company and its content.

Emoji – Emojis are small cartoonish images, pictograms, logograms, ideograms or smileys embedded in text that can be sent in social media and private messages.

Endorsement – On LinkedIn an endorsement refers to an instance in which another LinkedIn user recognizes you for one of the skills you have listed on your profile.

Engagement Rate – Engagement rate is a popular social media metric used to describe the amount of interaction – likes, shares, comments – a piece of content receives.

Eventbrite – Eventbrite is a provider of online event management and ticketing services. If your event is free Eventbrite is also free to use. If you sell tickets to your event, Eventbrite collects a fee per ticket.

F

Facebook – One of the largest social media platforms, Facebook was founded by Mark Zuckerberg in 2004. The site connects people with friends, family, acquaintances, and businesses from all over the world and enables them to post, share, and engage with a variety of content such as photos and status updates.

Fans – Fans is the term used to describe people who like your Facebook Page.

Favourite – Represented by a small star icon on Twitter, favouriting a tweet signals to the post owner that you liked their content or post. Favouriting also reshares that content with your top followers on Twitter.

Finsta – Short for “fake insta” this term describes a secret or fake Instagram page that’s hidden from their employers and potentially friends.

Flash Mob – A flash mob is a large group of people who assemble suddenly in a public place. The term flash mob is generally applied only to gatherings organized via telecommunications, social media, or viral emails.

Flickr – A social network for online picture sharing. The service allows users to store photos online and then share them with others through profiles, groups, sets, and other methods.

Marketing Flywheel – A cyclical model built by Hubspot upon the failings of traditional funnel marketing models that don’t consider the buyers experience only the outcome. The Flywheel creates a self-sustaining marketing model which can generate a steady stream of leads and prospects through you guessed it, content marketing.

Forums – Also known as a message board, a forum is an online discussion site. It originated as the modern version of a traditional bulletin board.

Follower – In a social media setting, a follower refers to a person who subscribes to your account in order to receive your updates.

Follow Friday (#ff) – Follow Friday was a popular trend via the hashtag #ff every Friday on Twitter. Users would select others usernames and tweet them with #ff in their post, meaning they recommend following those Twitter users. #ff is now rarely used.

Friends – Friends is the term coined by Facebook to represent the people you connect with and the people you follow. These are individuals you consider to be friendly enough with you to see your Facebook profile and engage with you.

#FYP (For Your Page) – #FYP is a hashtag that TikTok users place in their videos to prioritize their content on other users’ “Your Page” feed. This feed algorithmically sends users content from people you follow or related to hashtags you might be interested in.

G

GaggleAMP – GaggleAMP is an employee advocacy platform that provides businesses with the ability to leverage employee’s online presence to increase brand awareness and expand its reach with curated content.

Geotag – Geotags are the directional coordinates that can be attached to various media types online. For example, Instagram users often use geotagging to highlight the location in which their photo was taken.

GIF – GIF is an acronym for Graphics Interchange Format. In social media, GIFs serve as small-scale animations and film clips.

Google Chrome – Google Chrome is a free cross-platform web browser produced by Google that fully integrates with its online search system as well as its other applications.

Google Documents – Google Documents is a group of web-based office applications that includes tools for word processing, presentations, spreadsheet analysis, etc. All documents are stored and edited online and allow multiple people to collaborate on a document in real-time.

Google+ – Google+ is Google’s discontinued social network. It served as a platform for users to connect with friends, family, and professionals while enabling them to share photos, send messages, and engage with content.

Groups – Both Facebook and LinkedIn offer a Groups feature where people in similar industries or with similar passions can join a group and discuss topics related to it.

H

Handle – Someone’s handle is the term often used to describe someone’s @username on Twitter.

Header image – On social media a header image refers to the large photo displayed at the top of your profile on Twitter. The header image is also known as a cover image on Facebook, and a banner image on LinkedIn.

Hashtag – A hashtag is a tag used on a variety of social networks as a way to annotate a message. The hashtag first became popular on Twitter although it’s used less now with improved social algorithms.

Houseparty – Houseparty is an app that Gen Z has notably used to connect with friends over video calls.

HTML – HyperText Markup Language (HTML) is a programming language for web pages. Think of HTML as the structure of the web while CSS supplies style.

HT or Hat tip – HT or Hat tip is used to give attribution to the user who has made you aware of the content originally.

I

IGTV – IGTV is where verified businesses and accounts can host long-form videos or place longer live streams after they’ve aired.

Impressions – Impressions are a way in which marketers and advertisers keep track of every time an ad is “fetched” and counted. Impressions can mean slightly different things depending on the platform they are on.

Inbound Marketing – Inbound marketing is a style of marketing that uses valuable content to attract its customers as well as hopefully converting them into leads, customers and advocates.

Inbound marketing often leverages tactics and tools such as SEO, blog posts, social media, email marketing, lead nurturing, marketing automation, surveys, personalization, and CRM.

Insights – Many social media networks, like Facebook or Instagram, offer insights pages to their business account holders. These pages often allow the user’s to see valuable analytics about their page and how they’re performing compared to similar pages.

Instagram – Instagram is a photo and video sharing application that lets users take and share photos and videos instantly. The platform also released Instagram live where users can go live with their audience on platform. In 2012 Instagram was acquired by social giant, Facebook.

Instant Messaging – Instant messaging (IM) is a form of real-time, direct text-based, live voice or video calling communication between two or more people.

Instagram Live – Instagram Live is the platform where individuals and businesses on Instagram can share a live feed of what’s going on in their lives.

K

Kik – Kik is a freeware instant messaging mobile app where people can send short video messages to each other.

L

Later Gram – Latergram denotes taking a photo in real-time but posting it on Instagram later.

Like – A Like is an action that can be made by a Facebook, LinkedIn or Instagram user. Instead of writing a comment or sharing a post, a user can click the Like button as a quick way to show approval.

Link Building – An important aspect of SEO, link building (or backlinks) is where website owners and marketers develop strategies to earn links to their site from other websites with the hopes of improving their search engine ranking.

LinkedIn – Founded in December 2002 and launched in May 2003, LinkedIn is a business-oriented social networking site which is mainly used for professional networking. The platform has begun building steam in recent years with B2B marketers applying B2C social marketing techniques to the platform.

LinkedIn Publishing – LinkedIn’s publishing (Publisher posts and Newsletters) functions as a place where members can publish long-form articles that are related to their professional interests and expertise.

LinkedIn SlideShare – LinkedIn SlideShare is an online social network for sharing presentations and documents.

Listed – The act of being “listed” on Twitter refers to when a user curates a custom list of Twitter users to more easily keep tabs on their tweets.

Live streaming – Live streaming is when users deliver content over the internet in real-time. This term was popularized by apps such as Meerkat and Periscope.

Lurker – A lurker online is a person who reads discussions on a message board, newsgroup, social network, or other interactive system, but rarely or never participates in the discussion.

M

Mashup – A content mashup contains multiple types of content drawn from pre-existing sources to create a new work.

Meme – A meme on the internet is an idea, style or behaviour that spreads by imitation from person to person. Typically it’s an image with text above and below it, but can also come in video and link form.

Mention – On Twitter a mention is used to describe an instance in which a user includes someone else’s @username in their tweet to start a conversation or to attribute a piece of content.

MT Modified Tweet – MT denotes modified tweets. Modified tweets are the edited tweets that are retweeted on the network primarily for brevity. They are also called Quote Tweets.

N

Native Advertising – Native content refers to a type of online advertising in which the ad copy and format adheres to the format of a regular post on the network it’s being published on. The purpose is to make ads feel less like ads, and more like part of the conversation.

News Feed – A news feed is literally a feed full of news. On Facebook, the News Feed is the homepage of users’ accounts where they can see all the latest updates from their friends. The news feed on Twitter is called Timeline.

Newsjacking – Newsjacking refers to the practice of capitalizing on the popularity of a news story to amplify your sales and marketing success.

P

Pandora – Pandora is a subscription-based online music service that allows users to create stations based on their favorite artists and types of music.

Permalink – A permalink or permanent link is an address or the full URL of a particular post within a blog or website that remains indefinitely unchanged.

Pinterest – Pinterest is a photo sharing social network that provides users with a platform for uploading, saving, and categorizing “pins” through collections called “boards.” Boards are created by the user and typically organized by theme. Users have the ability to “pin” and “repin” content that they like to their respective boards.

Pinterest also offers on-platform advertising which has proven to be a cost-effective advertising option for many businesses.

Podcast – A podcast is a series of digital media files, usually audio, that are released episodically and often downloaded through an RSS feed. Most Podcasts can be found on popular steaming sites like Apple Podcast, Spotify and Soundcloud.

Pocket – Pocket is an app that enables users to manage a reading list of articles they’ve saved from the internet to read later. Pocket has an open API that allows it to integrate with over 500 applications including social networks like Twitter.

PPC – PPC is an acronym for pay per click. Pay per click is an online advertising model in which advertisers display ads on various websites or search engines and pay when a visitor clicks through.

Bid-based PPC involves an auction in which advertisers compete with other advertisers by setting the max bid — or highest amount they’re willing to pay — for each click. Each time a visitor triggers the ad spot, the auction process pans out to select which ad will be displayed.

PRT Partial Retweet – PRT or partial tweets are almost similar to an RT; these are the truncated version of someone else’s tweets. In RT, users quote only a part of the original tweet.

Q

Quantcast – Quantcast provides digital advertising, website traffic and demographics for websites. The tool is primarily used by online advertisers, brands and publishers looking to target specific demographics.

R

Real-Time Search – Real-time search is the method of indexing content being published online into search engine results with almost no delay.

Real-Time Marketing – Real-time marketing is a strategy that requires marketers to publish timely content as news breaks.

Recommendation – A recommendation on LinkedIn is a term used to describe a written note from another LinkedIn member that aims to reinforce the user’s professional credibility or expertise.

Reddit – Reddit is a social news site that contains specific, topic-oriented communities of users who share and comment on stories.

Reply – A reply is a Twitter action that allows a user to respond to a tweet through a separate tweet that begins with the other user’s handle. This differs from a mention, because tweets that start with an @username only appears in the timelines of users who follow both parties. For tweets that you want to show on your timeline simply add a . before their handle aka, .@username.

Retargeting – Retargeting is an online marketing and advertising technique that allows marketers to display ads to people who have visited their website or are part of their contacts database.

Retweet – A retweet is when someone on Twitter sees your message and decides to re-share it with his or her followers. A retweet button allows them to quickly resend the message with attribution to the original sharer’s name.

ROI – Return on Investment. The profit you make from each marketing activity.

RSS Feed – RSS is a family of web feed formats used to publish frequently updated content such as blogs and videos in a standardized format. Content publishers can syndicate a feed, which allows users to subscribe to the content and read it when they please from a location other than the website (Feedly for example).

RSS Reader – An RSS reader allows users to aggregate articles from multiple websites into one place using RSS feeds. The purpose of these aggregators is to allow for a faster and more efficient information consumption.

S

Search Engine Optimization – Search engine optimization is the process of improving the volume or quality of unpaid (organic) traffic to a website from search engines.

Selfie – A selfie is a self-portrait that is typically taken by the user using the reverse camera screen on a smartphone or by using a selfie stick (a pole that attaches to your camera). Selfies are commonly shared on social media networks like Instagram, Twitter, and Facebook using the hashtag #selfie.

Skype – Skype is a free program that allows for text, audio, and video chats between users.

Snapchat – Snapchat is an instant-messaging social app that allows users to send and receive time-sensitive photos and videos known as “snaps,” which are hidden from the recipients once the time limit expires. The platform was revolutionary at the time of release and it’s timed photos have now made there way onto various other social platforms including Instagram and Facebook.

Snap Map – The Snap Map is a feature of Snapchat that allows you to see where your friends are as well as hot spots where people are publicly posting stories.

Story – On Snapchat, Facebook, or Instagram a story is a string of videos or images that lasts for up to 24 hours. Users can create stories to be shared publicly or to just a customized group of recipients.

SMM Social Media Marketing – SMM refers to Marketing conducted on social media.

Social Media Monitoring – Social media monitoring is a process of monitoring and responding to mentions related to a business that occur in social media.

Social Proof – Social proof or ‘herd mentality’ refers to a psychological phenomenon in which people seek direction from those around them to determine how they are supposed to act or think in a given situation.

In social media, social proof can be identified by the number of interactions a piece of content (or message) receives or the number of followers you have. The thought is that if others are liking and sharing something, that it must be good.

Social Selling – Social selling is a sales concept in which representatives leverage the power of social communication to engage with prospects by answering their questions, providing helpful content, clarifying information, etc.

SoLoMo – SoLoMo is the abbreviation of social, local, mobile; the term is often used in marketing. SoLoMo is the convergence of collaborative, location-based technologies. With the help of SoLoMo applications, advertisers can push notifications to geographically nearby prospects.

Spotify – Spotify is a music streaming service with a social media twist. Not only can you share what you’re listening to with other social networks, but you can also see what your friends are listening to or listen to their playlists directly from the platform.

SRP Social Relationship Platform – Is known as software that helps B2C & B2B marketers build stronger relationships with their influencers and consumers on social networks.

Subreddit – Discussion board dedicated to a specific topic on reddit.

T

Tag – Tagging is a social media functionality commonly used on Facebook and Instagram that allows users to create a link back to the profile of the person shown in the picture or targeted by the update.

Thread – A series of comments or discussion posts on a post or in a subreddit. Or a collection of tweets connected together on Twitter.

TikTok – TikTok is currently the fastest-growing social media platforms of all time. The app, beloved by Gen Z, is similar to Vine in that it highlights bitesized looped videos that can also have musical overlays.

Trending Topic – Trending topics are the most popular topics and hashtags currently being used on a social media network. Trending topics are often shared in the ‘For You’ and ‘Trending’ section on Twitter on the righthand side of Facebook and LinkedIn. The key trending topics also serve clickable links which users can use to join the conversation or read the conversation already being had.

Troll – A slang term, a troll or internet troll refers to a person who is known for creating controversy in an online setting. Trolls typically hang out in forums, comment sections, and chat rooms with the intent of disrupting the conversation by providing commentary that aims to evoke an often-negative reaction.

Tumblr – Tumblr is a microblogging platform that became popular in the late 2000’s. The site allows users to post text, images, video, audio, and quotes to their blog as well as sharing other users posts like social media site, Twitter.

Twitch – Twitch is an American live streaming social platform which gained notoriety when gamers used it to broadcast their video game skills. The site however also offers music broadcasts, ‘real-life’ streams and creative content.

Twitter – A real-time social network and microblogging site that allows users to share 140-character updates with their following. Registered users can post tweets, favourite and retweet the posts of other users, as well as engage in conversations using @ mentions, replies, and hashtags for categorizing their content.

Twitter Topics – A Twitter feature that allows users to follow specific topic categories from marketing, to politics, to birdwatching. Once users follow topics, they’ll see more content related to these categories on their feeds under the news section.

Tweepi – Tweepi is a social media management tool that provides users with a platform for simplifying the way they manage their social following and increasing their following fast.

Tweetdeck – Tweetdeck is a Twitter tool that provides users with a dashboard application to manage their Twitter accounts through custom columns.

Twitterverse – Also referred to as the Twittersphere, Twitterverse is the nickname for the users active on Twitter.

U

User-Generated Content (or UGC) – User-generated content is content that is created by consumers. Marketers typically tap into their audience in an online setting to collect this type of content to support a campaign or initiative. UGC is often utilised by B2C brands whose audiences are most responsive to influencers.

V

Vine – Founded in 2012, Vine was a social networking video sharing service where users could create six-second video clips. Videos published through the service were easily shared across other social platforms such a Twitter and Facebook. The website was acquired by Twitter in October 2012 before being discontinued in 2017.

Viral – Viral or most-often viral video is a term used to describe an instance in which a piece of content — YouTube video, blog article, photo, etc. — achieves noteworthy success. Viral distribution relies heavily on word of mouth and the frequent sharing of one piece of content all over the internet.

Vlogging – Vlogging is like blogging but via a video instead of words on a publishing site. Vlogs are most common on video sharing networks like YouTube. However, some B2B businesses have now extended similar content styles to more buttoned-up platforms like LinkedIn.

W

Webinar – A webinar is an online seminar or presentation that is hosted by an individual or a company. Most often, the host requires attendees to fill out a form before granting them access to the event.

In marketing, webinars are often held to educate audiences about a particular topic while opening up the floor for a Q&A discussion both in the event and to sometimes occur on social media using the webinar’s unique hashtag.

WhatsApp – WhatsApp is a free messaging, phone, and social media app that allows people to connect internationally over a Wi-Fi network.

Y

Yelp – Yelp is a great way to spread awareness if you’re a business owner. The platform is one of the leading sites for crowd-sourced online recommendations.

Z

Zapier – Zapier is a software that allows end users to integrate the web applications they use (like twitter and Evernote) and automate workflows between them.

Zoom – Video conferencing software that rose to prominence during the pandemic in 2020. Zoom fatigue became a popular talking point as businesses tired of work from home life in late 2020/2021.

_

So, there you have it. Phew.

We’re sure that you’ve memorised every single word and are completely clued up on every baffling marketing word/phrase/randomness there is.

But just in case, this bible is your new best friend. And next time you’re in a marketing meeting, keep it at your fingertips.

You never know when another cryptic acronym will be thrown your way.

Love, Konrad