A tale of tapping into new markets with an inbound content strategy
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“A ‘meticulous approach’ to content marketing”
Case Story
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Case Story
Client:
CS Lucas
A tale of tapping into new markets with an inbound content strategy
“A ‘meticulous approach’ to content marketing”
THE SNAPSHOT
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Blog posts, emails, website copy, and an ebook
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Established CS Lucas as a contender in the treasury management sphere
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Generated the first batch of sales in the UK market
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Drastically improved SEO and raised organic traffic levels to site
Once upon a time
Starting their content marketing efforts from scratch, CS Lucas needed to grab the attention of a very niche audience: CFOs in Europe. It was up to us to turn in-depth technical subjects into engaging, enticing content.
Help was at hand
- With a full content strategy, focused on industry differentiation
- A targeted outbound email blast to promote their eBook, which would qualify prospects as warm leads
- BoFu nurturing content and sales calls
- Revamped core website copy for clear, compelling and consistent messaging
The day was saved
- With a content/inbound strategy
- Website copy, blog posts, an email chain and an ebook
- Social media management and growth
And they lived happily ever after
- With a brand-new market (overseas from the client) successfully accessed
- CS Lucas established as a contender in the treasury management sphere
- With drastically improved SEO and organic traffic levels to the site
Check it out
What They said
Rei Hong – Head of Content – CS LucasThe Creative Copywriter really impressed me with their meticulous approach to our content marketing strategy. Everything was considered, right down to the smallest detail.
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