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“A meticulous approach” to content marketing”

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Case Story
Client: CS Lucas
The tale of tapping into new markets with an inbound content strategy.

1620
Case Story
Client: CS Lucas
The tale of tapping into new markets with an inbound content strategy.

“A meticulous approach” to content marketing”

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THE SNAPSHOT

  • Campaign copy
    Blog posts, emails, website copy and an ebook
  • Website copy
    Established CS Lucas as a contender in the treasury management sphere
  • Increase in sales
    Generated the first batch of sales in the UK market
  • Social media
    Drastically improved SEO and raised organic traffic levels to site

Once upon a time

Starting their content marketing efforts from scratch, CS Lucas needed to break into and grab the attention of a very niche audience; CFOs in Europe. It was up to us to turn in-depth technical subjects into engaging, enticing content for a human audience.

Help was at hand

  • With a full content strategy, focused on industry differentiation
  • A targeted outbound email blast to promote their eBook, which would qualify prospects as warm leads
  • BoFu nurturing content and sales calls
  • Revamped core website copy for clear, compelling and consistent messaging

The day was saved

  • With content/inbound strategy
  • Website copy, blog posts, email chain and ebook
  • Social media management & growth

And they lived happily ever after

  • Tapping into a brand new market (overseas from the client), helping to generate the first batch of sales in the UK market
  • By establishing CS Lucas as a contender in the treasury management sphere
  • With drastically improved SEO and organic traffic levels to the site

Check it out

What They said

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