“An impactful tone of voice fit for a power brand”

Case Story

Client: Hyundai

How a motor giant turbocharged their brand copy and social media

05 — 21

Case Story

Client Hyundai

Client: Hyundai

How a motor giant turbocharged their brand copy and social media

“An impactful tone of voice fit for a power brand”

Powerful brand copy denoting an aspirational lifestyle
Social media copy to entice, engage and entrance followers
A fusion of creative flair and copywriting techniques
A multi-agency collaboration with seamless success

Once upon a time

Hyundai were in a bind. They needed a tone of voice for their new car brochures that really packed a punch. They also needed conceptual social media copy that aptly and iconically portrayed the lifestyle their cars are synonymous with.

But that calibre of brand copy takes expertise and creativity. An ability to think in an abstract way and combine it with proven copywriting techniques. It’s no small feat.

Luckily…

Help was at hand

We stepped in to approach their brochures in a conceptual, strategic way using our unique methodologies. The messaging encapsulated all the intricacies of a world-class lifestyle brand merging aspiration and inspiration.

We also carefully crafted social media copy on Facebook, Twitter and Instagram. This copy was punchy and conversational, driving home their USPs and enticing readers to engage.