Staycity wanted the world to know all about their outstanding European serviced apartments. Not only that, they wanted to ramp up digital engagement with SEO push them to the top of the royal Google throne

Their first call? To source an agency to deliver a hefty amount of high-calibre copy at a speedy rate. The climb to the top of Google is a challenge that requires an aggressive approach.

It was a case of go big or go home. So we went big. We created over 160 event and city guides for 12 Staycity locations across Europe. Each guide used SEO techniques, including keywords and semantically related phrases, to help Staycity rank high on search engine results pages (SERPs).

No stone was left unturned. Each guide was an engaging, valuable, and SEO-driven oracle that covered everything a visitor would need to know.

Of course, there was an overarching focus on creating a unique tone of voice for Staycity that perfectly represented the wonderfully quirky yet professional brand they are.

• With content articles
• SEO techniques
• Tone of voice development

• With an 15% increase of sessions year on year.
  Up 19% on new visitors to the StayCity website.
• A 6% reduction in the bounce rate
• Tight deadlines with a high-volume of work was met every time.
• A happy client and happy us.
• P.S. Results calculated 3 months after publishing, so in the words of the Carpenters: ‘we’ve only just begun’.