icon__logo-c
02
Tik Tok logo white

“Creative memes with wit, flair and Gen-Z style”

02
Case Story
Client: Tik Tok
A tale of a giant social platform amping up their video virality
0211
Case Story
Client: Tik Tok
A tale of a giant social platform amping up their video virality
Tik Tok logo white

“Creative memes with wit, flair and Gen-Z style”

More icon arrow down green color

THE SNAPSHOT

  • Campaign copy
    SUPER CREATIVE MEMES WITH VIRAL POWER
  • Website copy
    AN IMPRESSIVE HIKE IN USER ENGAGEMENT
  • Increase in sales
    SPLIT TESTING OPTIONS FOR CONFIDENT ACTION
  • Social media
    GEN-Z WIT WITH A DASH OF FLAIR

Once upon a time

TikTok (who need no introduction unless you’re a citizen of Mars), wanted to power up their own content. Their vision was simple: to curate top videos from their platform and make them viral.

They needed Gen-Z humour. They needed creative flair. And they needed the social media expertise to get them there. 

Help was at hand

And that’s where we stepped in. Each week, TikTok handed over their top videos to us and we created conceptual meme decks with oomph. We wrote five to six caption variations for each video to allow them to split test and decide which concept worked best.

Writing memes is challenging, as with all short copy. But we drew on all our wit and every ounce of imagination to grip the attention of TikTok’s Gen Z audience. Think of a praying mantis dancing to ‘Club Can’t Even Handle Me Right Now’. 

The day was saved

  • With super creative captions for viral videos and memes
  • Witty, tongue-in-cheek copy tailored to Gen-Z humour
  • Tried and A/B tested copywriting solutions for the TikTok generation

And they lived happily ever after

  • With supercharged video shares and virality
  • And copy that matched their target audience’s mood
  • They had a massive boost in user engagement 

Check it out

What They said

More Samples?

We’ve created copy and content for industries across the board. From marketing to matchmaking. Finance to fishing. IT to ice cream.

Want to sink your teeth into something specific?