Debenhams had a time sensitive, top-secret project that they needed help with. It was essential that they found an agency with the right balance between speed, skill and trust. The project was for a seasonal advertorial placed in the Metro, as part of the #YouShallFindYourFairytaleChristmas 2017 campaign. Debenhams needed a crack team of copywriters that could capture the spirit of their campaign and nail it within 24 hours. We gladly accepted the challenge.


Starting with some intensive briefing from the Debenhams team, we made sure we understood the campaign style and desired outcome from the outset. We then gathered our top copywriters and explained the challenge. The writers knew that the advertorial would be seen by a huge target audience, and that it would only have one day to make it’s mark. Impact and creativity were the name of the game. Following some epic brainstorming and language gymnastics our crack team delivered the full copy in just 16 hours.


  • Full creative copy for a cover wrap advertorial on The Metro


  • Full creative campaign copy delivered within a day
  • Circulated to over 20 million people


I enlisted The Creative Copywriter to help me deliver a creative ad concept on a very tight turnaround. Moving from initial briefing to execution within a few days, they crafted some great copy, which nailed the objective and got lots of positive feedback.

Ines O’Gorman, Editor in Chief

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