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“Economic Thought-leadership articles placed in top publications”

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Case Story
Client: Frontier economics
A tale of an economics consultancy winning over their target audience.

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Case Story
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Client: Frontier economics
A tale of an economics consultancy winning over their target audience.

“Economic Thought-leadership articles placed in top publications”

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THE SNAPSHOT

  • Campaign copy
    ENTICING ARTICLES PLACED IN TOP PUBLICATIONS
  • Website copy
    CONTENT STRATEGY FOR LEAD-GENERATING BLOG
  • Increase in sales
    DIFFERENTIATION IN A COMPETITIVE MARKET
  • Social media
    THOUGHT-LEADERSHIP & BRAND VOICE CREATION

Once upon a time

Frontier Economics, a global economic consultancy firm, wanted to light a fire under their content to increase brand awareness. 

They regularly publish reports on policy issues that are usually technical in nature. But the high-value reports weren’t getting much traction on the website. 

They wanted to change this and attract a wider audience of civil servants, special advisers and politicians in and around the British Government. So their content needed to be picked up more by the press and circulated around social platforms. 

Help was at hand

And we were happy to help. First, we infused their four core values into their tone of voice: open, interesting, fun and profitable. 

We would then take their highly technical, data-driven reports and transform them into newsworthy, fascinating articles. The kind that top publications are craving.  

Each article was carefully tailored to a very specific target audience to make sure they hit the narrow mark for both the Frontier blog and the publications targeted.

Infusing employee advocacy into the mix, each article came with an internal comms email and social media teasers to encourage Frontier’s team members to promote it. A recipe for success.

 

 

The day was saved

 

  • With detail-rich, highly technical yet incredibly engaging articles
  • With high-quality output tailored to the ultra-targeted audiences of specific publications
  • A full content strategy for an entirely new blog used to channel leads to Frontier Economics and other prestigious partner companies  

And they lived happily ever after

  • With a significant increase in website traffic 
  • With placements in many reputable publications such as the LSE Business Review
  • With significant new business directly attributed to strategic content produced
  • With sought-after public speaking opportunities of the back of articles written

Check it out

What They said

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