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“Honing in on all things brand personality, values and culture within a data analysis consultancy needing that ‘edge’”

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Case Story
Client: Factspan
A Lead-maximising brand strategy
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Case Story
Client: Factspan
A Lead-maximising brand strategy

“Honing in on all things brand personality, values and culture within a data analysis consultancy needing that ‘edge’”

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THE SNAPSHOT

  • Strategy
    Carefully crafted brand strategy
  • Website copy
    Powerful stand-out website copy
  • Website copy
    Highly engaging and converting website copy
  • Increase in sales
    Multiple high-ticket leads from sales emails backed by our unique methodology

Once upon a time

Factspan, a tech solution provider for companies that are struggling to make the most of their data, were struggling to expand their offering to a global audience.

The messaging on their core site was confusing and lacked clearly-defined USPs and values.

Focus and simplification were vital here. So that’s exactly what we gave them.

Help was at hand

We started with a multi-session online brand strategy workshop to identify their core USPs, and helped them hone in on their brand PVC (Personality, Values and Culture). We streamlined the key messages and benefits for each of their target markets. And simplified their offering so that it was accessible and jargon-free.

The day was saved

  • With brand strategy
  • Website copy 
  • Sales emails

And they lived happily ever after

  • With highly engaging website copy
  • Strong brand direction
  • Multiple high-ticket leads from sales emails we created

Check it out

What They said

More Samples?

We’ve created copy and content for industries across the board. From marketing to matchmaking. Finance to fishing. IT to ice cream.

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