“Honing in on all things brand personality, values, and culture within a data analysis consultancy needing that ‘edge’”
“Honing in on all things brand personality, values, and culture within a data analysis consultancy needing that ‘edge’”
THE SNAPSHOT
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Carefully crafted brand strategy
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Powerful standout website copy
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Highly engaging and converting website copy
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Multiple high-ticket leads from sales emails underpinned by our unique methodology
Once upon a time
Factspan, a tech solution provider for companies that are struggling to make the most of their data, were struggling to attract a global audience with their offering.
The messaging on their core site was confusing and lacked clearly defined USPs and values.
Focus and simplification were vital here. So that’s exactly what we gave them.
Help was at hand
We started with a multi-session online brand strategy workshop to identify their core USPs, and helped them hone in on their brand PVC (personality, values, and culture). We streamlined the key messages and benefits for each of their target markets. And simplified their offering so that it was accessible and jargon-free.
The day was saved
- With brand strategy
- Website copy
- Sales emails
And they lived happily ever after
- With highly engaging website copy
- Strong brand direction
- Multiple high-ticket leads from sales emails we created
Check it out
What They said
Parth Mistry – Associate Manager – FactspanBy taking part in the brand strategy with The Creative Copywriter, we achieved a clear understanding of what we needed to focus on to achieve the maximum amount of leads.
More Samples?
We’ve created copy and content for industries across the board. From marketing to matchmaking. Finance to fishing. IT to ice cream.
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