As an award-winning digital design agency with an award-winning website, Yoyo didn’t have the kind of in-house resources to create the killer copy their brand deserved. And with a beautifully-minimal visual identity, they needed to sing their USPs with as few lyrics as possible. Moving forward, it was also crucial for them to learn the ins and outs of copywriting and inbound marketing strategy from the industry’s top minds (yes; us).
First stop: an in-depth discovery process to understand Yoyo, their audience, their values, their culture, their brand personality and USPs. Second stop: a brand voice that synced harmoniously with their brand identity. And clear, compelling, high-converting copy for their site. Third stop: a tailor-made copywriting and inbound marketing course for their marketing team.
- Website copy
- Copywriting training course
- Inbound marketing training course
- a uniquely-branded, authentic voice to complement their look
- a more savvy marketing team armed with the knowledge to transform their blog and social channels into a lead-generating machine.