Dream Support are a customer service agency specialising in eCommerce brands. With years of experience helping start-ups, scale-ups, and established businesses alike delight their customers, they’d already built up a pack of loyal clients who just couldn’t tear themselves away.

But Dream Support came to us with a problem: Potential clients simply didn’t trust outsourcing. Because whilst we’ll happily outsource our banking and healthcare, the prevailing perception of outsourced customer service is pretty poor. Prospects feared they’d get disinterested agents who’d destroy their hard-won customer relationships – even though Dream Support’s track record demonstrated the exact opposite.

We came on board to build trust with potential clients and communicate the incredible value Dream Support offer – which goes far beyond customer service.

As always, our approach was based on hard research. So we conducted buyer interviews, examined the competition, and identified key opportunities for Dream Support to nail their positioning. With a fresh tone of voice and brand strategy, we identified their prospects’ biggest obstacles, and crafted copy to address and overcome those concerns.

We crafted words that capture Dream Support’s unique selling points, packaging these up in simple, direct, and friendly language.

• With “brand DNA” sessions and strategy workshops
• Full website copy
• An array of blog posts and case studies
• All powered by the same clear, intelligent, and caring tone of voice expected of Dream Support agents

• With non-salesy, empathetic copy that overcomes obstacles around trust
• Writing that persuades and explains with warmth and clarity
• A refresh of Dream Support’s communication style – promoted throughout their copy and content