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Dream_Support_logo

“Writing that persuades and explains with warmth and clarity”

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Case Story
Client: Dream Support
A tale of a customer service agency specialising in eCommerce brands
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Case Story
icon-nav-prev Client Dream Support icon-nav-next
Client: Dream Support
A tale of a customer service agency specialising in eCommerce brands
Dream_Support_logo

“Writing that persuades and explains with warmth and clarity”

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THE SNAPSHOT

  • Website copy
    Brand DNA and strategy workshops
  • Campaign copy
    Web Copy & Blog Posts
  • Strategy
    Non-salesy and empathetic copy that created trust
  • Increase in sales
    A full communications refresh

Once upon a time

Dream Support are a customer service agency specialising in eCommerce brands. With years of experience helping start-ups, scale-ups and established businesses alike delight their customers, they’d already built up a pack of loyal clients who just couldn’t tear themselves away.

But Dream Support came to us with a problem. Potential clients simply didn’t trust outsourcing. Because whilst we’ll happily outsource our banking and healthcare, the prevailing perception of outsourced customer service is pretty poor. Prospects feared they’d get disinterested agents who’d destroy their hard-won customer relationships – even though Dream Support’s track record demonstrated the exact opposite.

Help was at hand

We came on board to build trust with potential clients and communicate the incredible value Dream Support offer – which goes far beyond customer service.

As always, our approach was based on hard research. So we conducted buyer interviews, examined the competition, and identified key opportunities for Dream Support to nail their positioning. With a fresh tone of voice and brand strategy, we identified their prospects’ biggest obstacles, and crafted copy to address and overcome those concerns.

We crafted words that capture Dream Support’s unique selling points, packaging these up in simple, direct and friendly language.

The day was saved

  • With ‘Brand DNA’ sessions and strategy workshops
  • Full website copy
  • And an array of blog posts and case studies
  • All powered by the same clear, intelligent, and caring tone of voice expected of Dream Support agents

And they lived happily ever after

  • With non-salesy, empathetic copy that overcomes obstacles around trust
  • Writing that persuades and explains with warmth and clarity
  • And a refresh of Dream Support’s communication style – promoted throughout their copy and content

What They said

More Samples?

We’ve created copy and content for industries across the board. From marketing to matchmaking. Finance to fishing. IT to ice cream.

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