The very best way in the world to write sales copy is this.
Get your best salesperson to sell you the product. Face to face, as though you’re a customer.
Then get them to counter the top 5 objections customers give him or her. Record that too.
Transcribe the recordings, and you’re 80% there. Just have someone who knows sales copywriting clean it up a bit, and close it strongly.
Killer sales copy.
Why is it so darn good?
Copywriting is salesmanship in print.
And your best salesman or woman knows your product and how to sell it better than anybody on the planet. They’ve done it hundreds or thousands of times. They know what the customer worries about and what objections they might have.
They know how to trigger the emotions that will get your customer to buy.
Your sales page created this way will have the most important selling points bang up front, right at the top. It will ask the right questions. It will be benefits, benefits, benefits. It will lead smoothly towards a strong close and call to action. And best of all…
It will sound so wonderfully personal, just like someone is talking directly to you.
Give it a try!
…don’t tell anyone we taught you this powerful sales copywriter tip. It’s kind of a secret. Some over-charging copywriters might hate us for sharing it 😉