This ONE Sales Copywriting Trick Will Save Your Business a Fortune

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The very best way in the world to write sales copy is this.

Get your best salesperson to sell you the product. Face to face, as though you’re a customer.

Record it.

Then get them to counter the top 5 objections customers give him or her. Record that too.

Transcribe the recordings, and you’re 80% there. Just have someone who knows sales copywriting clean it up a bit, and close it strongly.

And Voila!

Killer sales copy.

Why is it so darn good?

Copywriting is salesmanship in print.

And your best salesman or woman knows your product and how to sell it better than anybody on the planet. They’ve done it hundreds or thousands of times. They know what the customer worries about and what objections they might have.

They know how to trigger the emotions that will get your customer to buy.

Your sales page created this way will have the most important selling points bang up front, right at the top. It will ask the right questions. It will be benefits, benefits, benefits. It will lead smoothly towards a strong close and call to action. And best of all…

It will sound so wonderfully personal, just like someone is talking directly to you.

Give it a try!

But please…

…don’t tell anyone we taught you this powerful sales copywriter tip. It’s kind of a secret. Some over-charging copywriters might hate us for sharing it 😉



Want to get inside your prospects’ minds and sell more?

Download our FREE, expert eBook to unravel the mysteries of high converting copy.

Want to get inside your prospects’ minds and sell more?

Download our FREE, expert eBook to unravel the mysteries of high converting copy.

About the author

Konrad Sanders CEO & Lead Strategist at The Creative Copywriter
Hey you. I’m Konrad. A full-funnel content strategist and CEO with a pretty darn creative noggin on my shoulders. I run a team of word-slinging cowboys and strategists who blend science with art to help bold brands get their words right at every step of the customer journey. Which means? They sell more stuff and grow predictable revenue. Brands like AECOM, Thomson Reuters, TikTok, Panasonic, Adidas, Mercedes-Benz, plus shedloads of tech scale-ups...and you? Let's connect.

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Thanks for sharing amazing post, your strategies are really mind blowing…Love it. Keep posting.

Awesome post ! Thanks for sharing this post about the copywriting. This awesome post inspired me and also I got the useful idea from here.
Thank You…!

Thank you for this tip! I am learning a lot about the impact of brevity in the short time I have been reading your blog. It looks simple but actually seems pretty tough to master. Powerful stuff!

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