It’s easy to fall into the trap of creating copy and just ‘going with your gut’ on its potential.
In fact, that’s what most people do. Even seasoned copywriters with years of experience tend to go on instinct.
We think that using ‘gut feeling’ should be reserved for deciding if you like your friend’s new boyfriend. What socks to wear with your new shoes. Or if you can throw your apple core into the bin successfully.
We’ve created our 13 Lenses© Methodology to stop common mistakes from happening. The kind of copy mistakes that lead to eye-watering wasted conversion opportunities.
Download the e-Guide FREE now and get:
- Specific guidance on how to analyse copy’s potential power
- The 13 lenses© approach that covers the full marketing spectrum
- A new way of objectively assessing your own copy
Register now (and be waaaaay more confident in your copy)
