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“Copy & a course; from one agency to another”

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Case Story
Client: Yoyo
How an award-winning design agency got a voice to match their look – plus content marketing training they could harness happily ever after
2220
Case Story
Client: Yoyo
How an award-winning design agency got a voice to match their look – plus content marketing training they could harness happily ever after

“Copy & a course; from one agency to another”

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THE SNAPSHOT

  • Campaign copy
    A tailor-made copywriting and inbound marketing course for their marketing team
  • Website copy
    Clear, compelling, uniquely branded web copy
  • Increase in sales
    Transforming content fit for a lead-generating machine
  • Strategic planning
    A content guide to optimising blog posts and social media

Once upon a time

As an award-winning digital design agency with an award-winning website, Yoyo didn’t have the kind of in-house resources to create the killer copy their brand deserved. 

And with a beautifully-minimal visual identity, they needed to sing their USPs with as few lyrics as possible. They needed a foolproof guide to the ins and outs of copywriting and inbound marketing strategy from the industry’s top minds (yes; us).

Help was at hand

First stop: an in-depth discovery process to understand Yoyo, their audience, their values, their culture, their brand personality and USPs. 

Second stop: a brand voice that synced harmoniously with their brand identity. And clear, compelling, high-converting copy for their site. 

Third stop: a tailor-made copywriting and inbound marketing course for their marketing team.

The day was saved

  • With website copy
  • Copywriting training course
  • An inbound marketing training course

And they lived happily ever after

  • With a uniquely-branded, authentic voice to complement their look
  • A more savvy marketing team armed with the knowledge to transform their blog and social channels into a lead-generating machine.

Samples

What They said

More Samples?

We’ve created copy and content for industries across the board. From marketing to matchmaking. Finance to fishing. IT to ice cream.

Want to sink your teeth into something specific?