Your brand is more than a pretty logo and a few taglines.
SHAPE A SKY-ROCKETING BRAND STRATEGY
You want your customers to choose you. Every single time. To do that, your brand needs to radiate character. Trustworthiness. Credibility.
Whether you’re starting a brand from scratch or simply looking for a little refresh, we can help.
Our brand strategy digs deep, exploring every corner of your identity.
Setting you apart from the competition. And creating a shortcut in your customer’s brain – making sure you’re always their #1 choice.
We’re pretty nice. Honest.
Here are the B2C and B2B brand strategy services we bring to your table:
UNDERSTAND YOUR BUYERS
Your buyers know what they love about your service (and what they don’t). Meaning? They’re a vital source of value-packed info. Our brand strategy research kicks off with getting to know your buyers. Using proven techniques we uncover deep insights, opinions, and emotional responses about your brand. So we can then work out how best to connect.
How do your customers experience your brand? Let’s find out. Our buyer interviews dig deep.
Use our home-grown tool “Vocalyzer” to analyse voice of customer data. With a little help from our friend, AI.
Drill down to the detail with desktop research. What’s the wider market saying about your service? Online reviews reveal all.
SIZE UP THE COMPETITION
How do the biggest brands in the world stand out? With a strong, memorable identity. That’s how they cut through the noise and get heard in a sea of sound-alikes. We use competitor analysis to check out the rest of the market. Identify gaps to fill. Opportunities to seize. And where you fit into the picture. Ready to leave your rivals for dust? (See yaaa…)
Pinpoint similarities and identify overlaps. So you can make the tweaks you need to be unique.
Define what sets you apart. What can you do that no one else can? That’s how you’ll get your customers talking.
Discover how your competitors are presenting themselves. Then use our home-grown “Zig-Zag” lens to get your brand zigging while the industry zags.
LOCK DOWN YOUR VALUE PROPOSITION
Your brand has a purpose. What you stand for. What you can offer the world (beyond what anyone else can). Meet your value proposition. The north star of your brand, and the seed of truth at the heart of all your comms. Keeping your brand consistent – and communications on track.
Explore your purpose and what truly matters to you. Then distil the very essence of your brand down to a short, one-page document: your value proposition.
BUILD YOUR PERSONALITY, VALUES AND VOICE
Consumers are looking for brands to be loyal to. A trusted friend they can return to time and time again. To become “the one”, your brand needs to resonate. Hold relatable values. And emanate a powerful personality through every single piece of communication. Time to charm the pants off them.
Build your personality by defining the traits that sum you up to a T. Then use them to base your copy and content on.
Establish inspiring and relatable values that your target audience will find irresistible.
Create a pitch-perfect brand voice that speaks to your audience in a uniform way.
CREATING YOUR BRAND MESSAGE
Think of your brand messaging as your spokesperson. The link to your customers that encapsulates the very essence of your brand. Your promise. Your story. Your purpose. We create brand messaging that’s clear, smart, and persuasive. Shaping positive perceptions. And showing your audience that you’re their one and only choice.
Whip your messaging into a hierarchy that makes sense. If it’s confused, you’ll lose your customers to your competitors quick-smart.
Weave a brand narrative that tells an accurate, relevant, and compelling story of your brand.
Wow your customers with a short elevator pitch that sums up your brand in one powerful package.
Jui Hsieh – Art Director – Olomi
The writing for our product line stories is very well done. We like the conceptual angle taken, and it allows us to visualise the expansion of our products in the future.