Drive action. One tiny, value-packed email at a time.
TRANSFORM YOUR EMAIL MARKETING INTO A ROARING SUCCESS.
Your customers are inundated with hundreds of same-y emails every single day. Most go unread, get thrown into the trash, or worse – result in a flurry of “unsubscribes.”
But we think email marketing is misunderstood. It’s a bit like serving raw tofu at a restaurant. Done wrong, it’s going to be bland as hell. Losing customers…and revenue.
Our email marketing waves goodbye to mediocrity. So we can get your customers talking and your profits climbing sky high.
We’re pretty nice. Honest.
Here are the email marketing services that we bring to your table:
UNDERSTANDING YOUR AUDIENCE
You want to build a lengthy list of loyal, life-long subscribers. And that starts with showing your audience real value, so they’re gripped with excitement about your product. How? By becoming the real solution to their very real problem. Our in-depth buyer research uncovers their pains, desires and barriers. So we can drive them to act. And act NOW.
Structured buyer interviews that follow our perfected (and proven) process.
Get down to business with carefully crafted customer surveys. Then pick out the running themes to use.
Build a bigger buyer persona picture with detailed desktop research (via things like review mining and implicit data collection).
UNDERSTANDING YOUR GOALS
Next up, we want to learn more about you. Our discovery process takes a deep dive into your company goals, targets, KPIs, even your personal wants and wishes. That’s how we all get on the same page, set some seriously savvy business goals – and set your success story in motion.
Check if we’re a good fit with a Compatibility Call. If not? All good. We’ll steer you in the right direction.
Get on the same page with our carefully designed briefing process and docs.
Ongoing support from a friendly Account Manager. They’ve got all the skills and knowledge to guide you along your journey.
FOLLOWING THE FUNNEL
You want every email to have a hard-hitting impact. But with your customers all at different stages of awareness, a “scattergun” approach just isn’t going to cut the mustard. We create a full-funnel strategy that targets your prospects with laser precision and powerful persuasion – for every single stage of awareness.
Determine which stage your reader is at so we can craft a message that hits all the right notes.
Full-funnel word optimisation that gives your copy a perfectly balanced end result.
Nurture relationships after-sale (AFFU – the stage of the funnel most marketers miss) to keep paying customers coming back for more.
“THE WORLD OF NO SECOND CHANCES”
Your email marketing campaign has one shot. To capture the attention of your audience with a killer subject line. Bowl them over with true value. And send them merrily along the marketing funnel. Make sure your message is opened, read, and converts – and doesn’t end up in the bin like yesterday’s leftovers.
Boost open rates with captivating subject lines that follow proven copywriting formulas.
Put your copy through our famous 13 Lenses© framework. Want to hit your prospects with value-packed, enticing copy that’s refreshingly creative? We’ve got lenses for that.
Sell a clear and enticing next step with a powerful CTA.
Diane Castillo – Marketing Lead – Aggreko
The team have done an amazing job in optimising our website copy and blog posts. We have seen a dramatic increase of traffic to our blog and overall positive feedback on our content.