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Service
Company Names, Slogans and Taglines
COMPANY NAMES, SLOGANS AND TAGLINES.
To give your brand wings your company name, slogan or tagline needs to be timeless. Evocative. Authentic. Unique.
Our strategy-powered process uncovers the words set to spark a connection with your audience. So we can make them snap, crackle and pop with clarity, feeling and action.
Because you’re worth it.
We’re pretty nice. Honest.
UNDERSTANDING YOUR AUDIENCE
Your company name, slogan or tagline needs to deeply resonate with your audience. Striking a strong chord and evoking true emotion. Our in-depth buyer research follows proven processes to uncover their pains, triggers and desires. That’s how you create a slogan that sticks in their mind like the catchiest chart-topping chorus.
INTERVIEW
Delve deep into what your customers want using strategic buyer interviews.
SURVEY
Conduct carefully crafted customer surveys that reveal value-packed answers.
RESEARCH
Paint a vivid buyer persona picture with detailed desktop research (such as review mining).
UNDERSTANDING YOUR BRAND
Next up, it’s your turn in the hot seat. We explore your brand to the very core: targets, goals, KPIs, your business bucket list, even your personal hopes and dreams. That’s how we get crystal clarity on the road ahead. And work out how to get you to your destination – faster. Ready to hit the road?
ORGANISE
Leave no room for error with our in-depth briefing processes and docs.
SUPPORT
Ongoing support from your very own Account Manager. Guiding you along the journey (and asking the right questions en route).
DEVELOP
Put our expert skills into play to perfect your process. Tweaking, refining and reviewing as we go.
FINDING YOUR VOICE
Your company name, slogan or tagline is a crucial cog in a well-oiled branding machine – and a key part of your identity. So your copy needs to ooze your brand personality from every word. How? We find your edge among the vast sea of competition and create a strong, memorable brand voice like no other. So you can shout it from the rooftops.
ANALYSE
Research your competitors to discover how to distinguish your brand.
ALIGN
Use our “Vocalyzer” tool to analyse voice of customer data (with a little help from our friend, artificial intelligence).
EXPLORE
Conduct in-depth brand research to capture your company’s brand essence, personality, and positioning.
CHOICES FOR DAYS
Company name, tagline or slogan creation is a journey. Brainstorming session. Trial and error. A two-way conversation. These are all crucial parts of our (proven) process of refinement that results in truly mind-blowing final copy. Just you wait.
BRAINSTORM
Provide a choice of tagline essences to pinpoint the focus of your messaging.
EXPLORE
Present scenario-driven messaging to enhance recognition and boost recall.
REFINE
Testing testing, A/B. We create an ‘A’ list and ‘B’ list to put your copy to the test so we can see which one gets the best results.
Aggreko
Diane Castillo – Marketing Lead – AggrekoThe team have done an amazing job in optimising our website copy and blog posts. We have seen a dramatic increase of traffic to our blog and overall positive feedback on our content.
These brands snapped up our services. Have a little peek.
Sound like we could conjure up a company name, slogan or tagline to transcend the ages?
We can. Get in touch to talk it through.