It’s not just about entertaining words that educate. It’s how you (net)work it.
Webinar Podcast Scripts
PODCAST AND WEBINAR SCRIPTS TO INSPIRE YOUR INDUSTRY
Your customers love webinars and podcasts. As should you. Think of them as your brand’s personal stage – the perfect platform to sell your service. Build your brand’s rep. And turn “flat” networking events into a roaring success. Oh, and did we mention? Our scripts are goddamn show-stoppers.
We’re here to help.
Here’s how we create podcast and webinar sales scripts to inspire the masses.
UNDERSTAND YOUR AUDIENCE
Your captive audience is out there. They want to hear what you’ve got to say. But first, you have to reel them in.
By getting to know them in a structured way. Buyer insights uncover your buyers’ pains, desires, barriers, and the all-important buyer’s journey. Making sure your show hits all the right notes.
Discover what your audience really wants with buyer interviews that follow our proven process.
Ask all the right questions with value-packed customer surveys. Then analyse the answers.
Build a bigger buyer persona picture using detailed desktop research (such as review mining and SEO keyword analysis).
SET ROCK-SOLID GOALS
Our discovery process means business. We want to know it all. Your company ambitions, targets, KPIs. What drives your day (and keeps you up at night). That way, we can set smart business goals. And get your show on the road.
Kickstart the process with a chilled Compatibility Call. Are we a good fit? Let’s find out (if not, we’ll point you in the right direction).
Get on the same page with our in-depth briefing process and docs. Total transparency leaves no room for error, right?
Keep connected with ongoing support from a hands-on Account Manager. They know all the right questions to ask, at the right time (with a smile on their face).
ENTERTAIN AND EDUCATE
Sure, your scripts need to be educational. Your audience wants to learn from pros who walk the walk. That’s how you build trust, credibility, authority. But if your show is a snooze-fest? Your customers will switch off (for good). We craft your scripts with the perfect balance in mind. Keeping your customers tuned-in and coming back for more.
Evoke emotion using powerful (and proven) storytelling techniques to grip your audience.
Put your copy through our famous 13 Lenses© framework. Want value-packed scripts with the optimal dose of creativity? The “Value” lens and “Creative Spark” lens will see to that.
Find your edge with scripts that stand out. Let’s show your audience something they’re not gonna get anywhere else.
SELLING THE NEXT STEP
You’ve wowed your audience. Standing ovation style. (Well done, you). Now what? You need to be thinking about the next stage in the funnel. Keeping your customers engaging with your brand. Raving about your story. And buying into your service. The show must go on, after all.
Weave your enticing offering throughout your podcast or webinar script.
Sell a clear next step with a powerful CTA.
Make sure your script is part of a fully optimised marketing funnel, surrounded by a logical sequence of events.
THE POWER OF REPURPOSING
Your podcast script doesn’t have to be standalone. It’s more powerful with other collateral to back it up and strengthen the message. Repurposing existing content will promote your offering and breathe new life into old content. Big wins all round.
Make sure we repurpose the right content by getting to grips with exactly what content your audience wants.
Create value-packed repurposed content in the form of blog posts, social posts, eBooks (and much more).
Apply the right copywriting techniques for the right material. Making sure that all your content is in context.
Diane Castillo – Marketing Lead – Aggreko
The team have done an amazing job in optimising our website copy and blog posts. We have seen a dramatic increase of traffic to our blog and overall positive feedback on our content.