Go on. Don’t be shy. Throw a little personality into the mix.
NEWSWORTHY NEWSLETTERS TO WOW YOUR AUDIENCE.
Hard fact: your customers don’t care about your company news.
They’re looking for something that’s valuable – to them. Fall short, and you’ll lose customers (and revenue) faster than you can shout “UNSUBSCRIBE”.
But if done right, newsletters can build brand familiarity, spark a connection with customers (old and new), and promote your brand and offering in the process.
We pack your newsletters with personality, clarity and purpose.
Ready to see some instant results?
We’re pretty nice. Honest.
Here’s how we craft newsletter content to drive conversions like crazy:
UNDERSTANDING THE AUDIENCE
Your newsletters need to hit your customers with true value. A ton of tangible takeaways that enrich their lives for the better. That’s why taking the time to understand how they tick is key. Our in-depth buyer research digs deep into the hearts and minds of your audience. So you can swoop in and give them what they really want to read.
Use in-depth buyer interviews to uncover the pains, desires and perceived barriers of your audience.
Ask all the right questions with customer surveys – carefully designed to reveal value-packed answers.
Build a bigger buyer persona picture with detailed desktop research.
SET ROCK-SOLID GOALS
It’s not all about the customer. We need to know about you, too. Company targets, KPIs, ambitions, your personal dreams and desires (and everything else in between). That’s how we get total clarity on the journey ahead, so we can align with your goals and smash them sky-high.
Kick off the process with a Compatibility Call. Are we made for each other? Time to test the waters.
Get all our ducks in a row with our briefing process and documents. We love a good plan.
Pair you with your very own clued-up Account Manager. For ongoing support, clever questions (and big, smiley faces).
GETTING THE RIGHT MESSAGE ACROSS
You need to make sure you’re sending the right message – at every stage of awareness. Which takes real expertise and smart strategy. We dig deep into every part of your industry to find your edge. So you can connect with each and every customer – educating, nurturing and driving them to action. Just like that.
Conduct clever competitor analysis to carve out your place in the market.
Use our “Vocalyzer” tool to learn the language customers use when talking about your brand (with a little help from our trusty friend, AI).
Explore your brand to create newsletters that are consistent with your brand voice and messaging.
Of course, words only tell part of the story. The most powerful newsletters have a top-notch design to complement the copy. A wingman if you will. Like Batman and Robin. Fred and Ginger. Or a cheeky gin and tonic. We partner with designers – or work alongside yours – to create newsletter copy that’s design-ready.
Craft your newsletter copy with your design and UX principles in mind.
We’ll happily lead with the copy, but are also just as comfortable tweaking our words to fit an existing design.
Structure your copy in a way that makes perfect sense for design.
Diane Castillo – Marketing Lead – Aggreko
The team have done an amazing job in optimising our website copy and blog posts. We have seen a dramatic increase of traffic to our blog and overall positive feedback on our content.