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Service

Ad Copy

EYEBALL-GRABBING AD COPY FOR INSTANT IMPACT.

Baiting for clicks is old news. Your customers are after something special.

Your prospects are hit with over 5,000 ads a day.

Which means your ad copy needs to strike your audience like a mighty thunderbolt through a sky full of same-y, dreary clouds. Capturing their attention with a Hulk-like hold – and keeping it. Oh, and you’ve only got a few seconds to do it. (Eeeek).

We deliver ad copy that triggers a “rush” of emotion. That offers a shining solution to a burning problem. And fuels all the feels that make your brand impossible to resist.

TALK TO US

We’re pretty nice. Honest.

Here’s the ad copy services that’ll get your audience buzzing about your brand:

HONING IN ON YOUR AUDIENCE

Common pitfall: don’t bang on about how amazing you are. The best ad copy puts a sharp focus on them – your target audience. We use in-depth buyer research to get to know how they tick. So we can craft ad copy that entices and appeals to each and every reader.

Here’s how we do it:

INTERVIEW

Get down to business with in-depth buyer interviews.

SURVEY

Hit your customers with carefully designed surveys (and then dissect the value-packed answers).

RESEARCH

Drill down to the detail with desktop research (such as review mining and our tool “Vocalyzer”).

A STORY WE CAN BELIEVE IN

To help get the clarity we need to reach your goals, we need to get under the skin of your brand. We want to know it all – your KPIs, company targets, even your personal hopes and dreams. Luckily for you, we have a rock-solid discovery process – and it runs deep.

 

Here’s how we do it:

ORGANISE

Get all our ducks in a row with our in-depth briefing processes and docs.

SUPPORT

Pair you up with your very own Account Manager. Set to guide and support you on your journey of discovery.

EXPLORE

Get to the very essence of your brand with solid research.

SETTING THE TONE

Your brand has a purpose. An identity. Values that it lives (and works) by. And your ad copy needs to reflect them with feeling and clarity. Or it’ll lose its power like Gollum lost “his precious” (never a good look). We go on a quest to discover what your brand truly stands for. And unearth priceless pieces of treasure that’ll make you the chosen one every time. Frodo-style.

Here’s how we do it:

DISCOVER

Get to grips with your product, service or mission to paint a clear picture of your brand identity.

PINPOINT

Distil all the tangible benefits that’ll compel your target audience to engage.

REFLECT

Use detailed data from our buyer insights research to learn the language of your customer – and then mirror it in your tone.

HITTING THE RIGHT NOTES

Sure, your ad copy can emanate your brand to a T, but if it’s out of context it’s going to fall flat, lose prospects and slip into a sea of oblivion. We create pitch-perfect ad copy with context (and creativity) in mind, making sure you’re never off-key.

Here’s how we do it:

EXPLORE

We know our platforms. TikTok, Twitter, LinkedIn, Instagram, Facebook. And we craft copy that’s perfect for each one.

CONTEXTUALISE

Write for the scenario and context in which your ad will appear.

CAPTIVATE

Use creative techniques such as storytelling, poetic techniques, alliteration, and eye-catching hooks to reel your reader in.

DRIVEN BY DESIGN

Ever heard of the phrase “Keeping up with the Joneses”? It’s that panicky human need to have something – just because everyone else has it. Well lucky for us copywriters it exists, because it’s just one of (the many) critical tools in our conversion copywriting toolkit.

Here’s how we do it:

EVOKE

Apply conversion copy techniques such as social proof to create a sense of urgency.

BUILD

Craft strong and relevant CTAs using our very own “Action Lens” from our famous 13 Lenses© methodology.

REFINE

Put A/B testing into play. And use the results to review and refine our copy.

These brands snapped up our ad copy services. Have a look. You know you want to.

Sounding like we could take your ad copy to the next level?

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