Baiting for clicks is old news. Your customers are after something special.
Service
Ad Copy
EYEBALL-GRABBING AD COPY FOR INSTANT IMPACT.
Your prospects are hit with over 5,000 ads a day.
Which means your ad copy needs to strike your audience like a mighty thunderbolt through a sky full of same-y, dreary clouds. Capturing their attention with a Hulk-like hold – and keeping it. Oh, and you’ve only got a few seconds to do it. (Eeeek).
We deliver ad copy that triggers a “rush” of emotion. That offers a shining solution to a burning problem. And fuels all the feels that make your brand impossible to resist.
We’re pretty nice. Honest.
HONING IN ON YOUR AUDIENCE
Common pitfall: don’t bang on about how amazing you are. The best ad copy puts a sharp focus on them – your target audience. We use in-depth buyer research to get to know how they tick. So we can craft ad copy that entices and appeals to each and every reader.
INTERVIEW
Get down to business with in-depth buyer interviews.
SURVEY
Hit your customers with carefully designed surveys (and then dissect the value-packed answers).
RESEARCH
Drill down to the detail with desktop research (such as review mining and our tool “Vocalyzer”).
A STORY WE CAN BELIEVE IN
To help get the clarity we need to reach your goals, we need to get under the skin of your brand. We want to know it all – your KPIs, company targets, even your personal hopes and dreams. Luckily for you, we have a rock-solid discovery process – and it runs deep.
ORGANISE
Get all our ducks in a row with our in-depth briefing processes and docs.
SUPPORT
Pair you up with your very own Account Manager. Set to guide and support you on your journey of discovery.
EXPLORE
Get to the very essence of your brand with solid research.
SETTING THE TONE
Your brand has a purpose. An identity. Values that it lives (and works) by. And your ad copy needs to reflect them with feeling and clarity. Or it’ll lose its power like Gollum lost “his precious” (never a good look). We go on a quest to discover what your brand truly stands for. And unearth priceless pieces of treasure that’ll make you the chosen one every time. Frodo-style.
DISCOVER
Get to grips with your product, service or mission to paint a clear picture of your brand identity.
PINPOINT
Distil all the tangible benefits that’ll compel your target audience to engage.
REFLECT
Use detailed data from our buyer insights research to learn the language of your customer – and then mirror it in your tone.
HITTING THE RIGHT NOTES
Sure, your ad copy can emanate your brand to a T, but if it’s out of context it’s going to fall flat, lose prospects and slip into a sea of oblivion. We create pitch-perfect ad copy with context (and creativity) in mind, making sure you’re never off-key.
EXPLORE
We know our platforms. TikTok, Twitter, LinkedIn, Instagram, Facebook. And we craft copy that’s perfect for each one.
CONTEXTUALISE
Write for the scenario and context in which your ad will appear.
CAPTIVATE
Use creative techniques such as storytelling, poetic techniques, alliteration, and eye-catching hooks to reel your reader in.
DRIVEN BY DESIGN
Ever heard of the phrase “Keeping up with the Joneses”? It’s that panicky human need to have something – just because everyone else has it. Well lucky for us copywriters it exists, because it’s just one of (the many) critical tools in our conversion copywriting toolkit.
EVOKE
Apply conversion copy techniques such as social proof to create a sense of urgency.
BUILD
Craft strong and relevant CTAs using our very own “Action Lens” from our famous 13 Lenses© methodology.
REFINE
Put A/B testing into play. And use the results to review and refine our copy.
Hyundai
Jason Juhyun Kim – Account Manager – Edgerank for HyundaiThanks again for sending us the great copy. It’s an honour working with you guys.
These brands snapped up our ad copy services. Have a look. You know you want to.
Sounding like we could take your ad copy to the next level?
We can. Get in touch to talk it through.