Want messaging that’s on the money? Time to talk the B2B talk.
DRIVE CONVERSIONS WITH B2B COPYWRITING THAT BLAZES A TRAIL
It’s easy for B2B copy to miss the mark. Maybe your language is a little off-piste. Maybe your targeting needs more focus. Or perhaps you simply haven’t done enough homework (detention for you). Time for us to take a shot – we’re going for bullseye.
We love a little chat.
This B2B copywriting approach will turn your leads into life-long customers:
KNOW YOUR AUDIENCE
You want trust and respect from your B2B customers. But first, you have to know what makes them tick. Buyer insights dig deep into your buyers’ pains, desires, barriers, purchasing-decision factors, and the all-important buyer’s journey. Only then can you make clever copy choices.
Dive deep with buyer interviews that follow our proven interview process.
Go wide with customer surveys that ask all the right questions (then dissect the answers).
Build a bigger buyer persona picture with detailed desktop research.
ESTABLISH SOLID GOALS
Our discovery process runs deep. We want to know it all. Your company ambitions, targets, KPIs. Even your personal hopes and dreams. That’s how we set rock-solid goals and then knock them out of the ballpark.
Kick off with a relaxed Compatibility Call. Are we a good match? Let’s test the waters.
Get on the same page with our in-depth briefing process and docs. No corner undusted.
Ongoing support from our hands-on Account Managers. They bring the right questions to the table, always with a smile (even pre-coffee).
B2B MESSAGING THAT HITS THE MARK
Your copy may be punchy, but if the hierarchy is confused – you’re in trouble. To move your readers to action you need powerful messaging, in the right order. Or you can stand back while your customers hot-foot it to your competitors.
Explore your brand to the core, leaving no stone unturned. In need of a brand strategy refresh? We’ve got workshops for that.
Build an information architecture for structured messaging that takes your buyers on a carefully crafted journey.
Analyse your competitors, identify gaps in the market and use them to your advantage.
GETTING THE BALANCE RIGHT
Would you pop the question on a first date? We’re guessing no. The same should go for wooing prospects. A nurturing approach helps you earn trust and drive conversions.
Copywriting for B2B is about balancing many crucial ingredients, but nail it and you’ll have the most captivating copy on the menu.
Put your copy through our famous 13 Lenses© framework. Each ‘lens’ brings your copy into sharp focus for a perfectly balanced end result.
Apply our conversion copy methodology. Built on voice-of-customer data, formulas and proven persuasion techniques.
Tailor a full-blown content strategy just for you (if you need it?). ‘Full-funnel word optimisation’ builds trust with your audience at every stage of awareness.
KEEP A KEEN EYE ON ROI
Numbers, statistics, analytics. OK, they’re not the sexiest part of the copywriting world. But data is like fuel in the B2B markets of today. And keeping up to speed with your ROI means reaching your goals faster. (which we think is sexy).
Help you understand and track the important metrics – and set regular milestones for review (if that’s what you need).
Our very own TCC Forecasting tool, designed to estimate your ROI and put you on the path to reaching your financial objectives.
With tried and tested B2B copy formulas that get real results, like PAS and AIDA. Ready to ramp up revenue?
Diane Castillo – Marketing Lead – Aggreko
The team have done an amazing job in optimising our website copy and blog posts. We have seen a dramatic increase of traffic to our blog and overall positive feedback on our content.