B2B customers like to shop around. Let’s make you their one and only go-to.
B2B Content Marketing
BRING A B2B CONTENT MARKETING AGENCY INTO THE MIX.
It’s no wonder B2B buyers are cautious. Their purchases are usually big ones that often come laden with pressure to make the right choice.
The good news? You can ease the load.
We tailor a bullet-proof content strategy designed to build trust, respect and loyalty with your B2B customers. By showing them you’ve got the goods. And nurturing them across every single touchpoint.
Ready to take your customers on a journey? We’re driving.
We’re pretty nice. Honest.
Here’s how we create a B2B content marketing plan that builds the loyal fanbase your brand deserves:
UNDERSTANDING YOUR AUDIENCE
Your B2B customers are searching for solutions. But before you can swoop in to save the day, you’ve got homework to do. (Or we’ll do it for you, shhh). We dig deep into what makes your audience tick. Their pains. Desires. Barriers. Comparison factors and the all-important buyer journey. That’s how you’ll make real impact. Gold star for you.
In-depth buyer interviews across a wide range of stakeholders and job roles.
Cast a wide net with value-packed customer surveys. Hit them with the right questions. And then dissect the answers.
Drill down to the detail with desktop research such as implicit data collection.
SET ROCK-SOLID GOALS
Putting clear goals in place gets everyone rowing in the same direction. And provides the clarity you need to move forward with purpose. Where to start? We want to know all about you. Your company goals, targets, KPIs. Even your personal hopes and dreams. Then we can set smart business goals and smash them out of the ballpark.
Are we a good match? Let’s kick off with an informal Compatibility Call to test the waters. (If not, we’ll point you in the right direction).
Get organised with in-depth briefing processes and docs. Leaving no corner undusted.
Check in as we go, with ongoing support from a clued-up Account Manager. Armed with the right questions – and when to ask them.
A FULL-FUNNEL CONTENT STRATEGY
Your B2B prospects need a little extra TLC before they take the plunge. We create a full-funnel strategy to identify any gaps, strengths and weaknesses – revealing how best to nurture your customers at every stage of awareness. (Even post-sale, the stage that most marketers miss.)
Map out your existing customer journey with a CAM (Customer Acquisition Map). Revealing all the leaky gaps and golden opportunities.
Use full-funnel word optimisation to build trust with your audience at every stage of awareness.
Put your data and systems to the test with a detailed audit. What’s working? And what’s not? Time to find out.
FIND YOUR EDGE
The B2B world is swimming in content – and a lot of it is repetitive, overstuffed with keywords, or just way too “sales-y”. We’ll help you figure out the value you can offer to your customers – and how you can create content that stands out in a sea of rubbish.
Investigate how your competitors are doing it with an in-depth competitor analysis. Hone in on the gaps. And discover where valuable gems of opportunity lie.
Work out how other brands are saying it so we can say it differently (making sure we align it with your brand identity).
Dig into the value you offer that no-one else can. We carve out differentiators to put you head and shoulders above the competition.
A successful content strategy is all about getting your content in front of the right people, at exactly the right time. To do that, you have to cover all bases. Find the right topics, and use them to produce a powerful mix of content. Then you can reach every corner of your audience, at every stage of awareness.
Create content “buckets” that break down your content by theme.
Make sure you’ve got a mighty mix of different content formats. Everyone consumes content differently, after all.
Delve into the power of repurposing by breathing new life into existing content.
Diane Castillo – Marketing Lead – Aggreko
The team have done an amazing job in optimising our website copy and blog posts. We have seen a dramatic increase of traffic to our blog and overall positive feedback on our content.