The competition is hotting up. Ready to light a fire?
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B2C Copywriting
SPARK A CONNECTION WITH B2C COPY THAT FUELS ALL THE FEELS.
The B2C market is fierce. You want to beat through competition. Maximise conversions. Watch your revenue sky-rocket.
Well… it’s time to make it happen.
Getting inside the mind of your audience. And hit them with emotion-evoking, compelling copy (the kind that turns prospects into buyers).
Ready?
Now it’s getting hot in here.
We’re pretty nice.
KNOW YOUR AUDIENCE
Your B2C customers are human beings. Feeling all the feels. Problems to be solved. Desires to be inspired. Dreams to be lived.
Buyer insights reveal your buyers’ pains, barriers, purchasing-decision factors, and the all-important buyer’s journey. That’s how you create relatable copy that resonates (and converts).
INTERVIEW
Get down to the nitty-gritty with buyer interviews that follow our proven process.
SURVEY
Cast a wide net with customer surveys that reveal value-packed answers.
RESEARCH
Boost the picture of your buyer persona with detailed desktop research.
SET ROCK-SOLID GOALS
It’s your turn to step into the spotlight. When it comes to our discovery process, we leave no stone unturned. We want to know it all – targets, goals, KPIs, hopes, dreams, how you like your eggs in the morning. That’s how we set smart business goals. And craft your story to success.
INVESTIGATE
Kick off with a relaxed Compatibility Call. Are we a good fit? If not, we’ll point you in the right direction.
ORGANISE
Total transparency with our in-depth briefing process and docs. Let’s get all our ducks – and swans and geese – in a row.
SUPPORT
Ongoing service with a smile from a clued-up Account Manager. They know all the right questions to ask – at exactly the right time.
THE MAP BEFORE THE MESSAGING
Messaging with a confused hierarchy is like being served dessert first. It makes zero sense and you’re left wanting more. And if your copy is missing carefully-defined USPs in a carefully-defined order? Your customers will be sailing off into the sunset with your competitor. Hand in hand. (Sad face).
EXPLORE
Get to the very essence of your brand. And if your brand needs a little refresh? Our Brand DNA workshops are set to give it a little (or big) spruce.
STRUCTURE
Structure your site messaging with an information architecture (IA) to create that perfectly planned visitor journey to conversion.
ANALYSE
Research your competitors. Identify gaps in the market. Then work out where you can fill them.
THE CREATIVITY AND CONVERSION MIX
The B2C copywriting landscape is busy – and the competition fierce. Your customers are hit with thousands of ads on a daily basis (over 5000, in fact). To find your competitive edge you have to stand out with flair. But also weave in conversion copy formulas in the right way.
OPTIMISE
Put your copy through our famous 13 Lenses© framework. The “Creative Spark” lens injects the perfect dose of creativity into every sentence.
CONVINCE
Bring our conversion copy methodology into play. Built on voice-of-customer data, frameworks, formulas, and proven persuasion techniques.
COLLABORATE
Our B2C copywriters and strategists work together to create powerful on-brand copy. And your constructive feedback will help us polish it until it’s sparkly.
ENTICE AND INSPIRE YOUR PROSPECTS
B2C copywriting is about appealing on a human level. Remember – you may have many customers, but you’re speaking to one. So make your copy personal. Use storytelling. Pull on their heartstrings. And keep a keen eye on what’s working (and what’s not). That’s how you stay on top of fast-moving trends and drive conversions.
CONNECT
Make it personal with emotive copy that speaks to your audience’s primal brain. Sparking a connection with your brand. Making your brand impossible to resist.
TRACK
Review how your copy is performing with Google Analytics. And then refine as we go.
CONVERT
Apply tried and tested B2C copywriting formulas that get real results. Like PAS and AIDA. Get ready to ramp up revenue.
Hyundai
Jason Juhyun Kim – Account Manager – Edgerank for HyundaiThanks again for sending us the great copy. It’s an honour working with you guys.
These brands snapped up our B2C copywriting services. Have a peek. Go on.
Sounding like something your B2C copywriting is craving?
Don’t keep it waiting. Get in touch to talk it through.