Don’t be coy. Your success stories deserve to be raved about.
SHOWCASE YOUR SUCCESS WITH COMPELLING CASE STUDIES.
We’ve all seen them (and skipped swiftly past them). Those dry-as-dust, thin-on-the-ground case studies. The ones boring enough they could send a sugar-rushing Tigger off for a snooze.
But there is a better way.
Sure, you can include a product description here and there. But the real opportunity lies in showcasing your service’s potential. Captivating your audience with storytelling while reflecting the voice of your customers.
Letting them tell the world how much you rock – while we get you ready to roll.
We’re pretty nice. Honest.
Here are the case study services we bring into the mix:
GETTING TO GRIPS WITH YOUR AUDIENCE
Your customers want proof that you know your stuff – and here’s your chance to show them. Think of your case study as one giant testimonial, packed with knock-out powers of persuasion. We dig deep into how your customers tick, unearthing their pain points, challenges, and common fears. Then work out how best to appeal and entice them.
Conduct in-depth buyer interviews to identify opinions from a whole range of stakeholders.
Cast a wide net with value-packed customer surveys. Getting the answers you want starts with the right questions.
Sherlock Holmes-style detailed desktop research (including implicit data collection and SEO keywords).
UNCOVERING THE STORY
We’ve all got that friend. The one with the gift of the gab, who steals the show at parties with their spellbinding stories. Your case study needs to be that friend. Building anticipation with a clear beginning, middle, and end. Showcasing how your customer’s life (or business) could be transformed. So let’s get your story shaped (humble brags allowed).
Uncover the relatable, pressing problem that made the customer desperate for your help.
Showcase how your brand swooped in and saved the day (in a way your competitors couldn’t).
Communicate the tangible, measurable impact on your customer’s life.
ADDING THE CREATIVE SPARK
It’s easy to see how it happens. You’re searching for case study inspiration. But there’s a sea of stale and same-y case studies out there – and you end up mirroring them (sad face). We put you head and shoulders above the competition. Finding your edge. With captivating case studies that make your customer choose you. Every single time.
Put your case study through our famous 13 Lenses© methodology to make sure the copy is top notch.
Use proven methodologies to move your customers along the marketing funnel at every stage of awareness.
Use our home-grown “Vocalyzer” tool to match the way your customers are speaking about your brand.
Diane Castillo – Marketing Lead – Aggreko
The team have done an amazing job in optimising our website copy and blog posts. We have seen a dramatic increase of traffic to our blog and overall positive feedback on our content.