Your brand voice needs to resonate with your audience. There’s no room for being offkey.
Brand Voice Guidelines
CREATE A PITCH PERFECT BRAND VOICE
You might be starting a new brand from scratch (well done you). Maybe your brand’s voice simply needs a freshening up. Or maybe you already love your tone but want the guidelines all in one place. Whatever stage you’re at, our brand voice guidelines have got your back.
And we’ll talk back.
Here’s how we help bring your brand voice to life:
DEFINE YOUR AUDIENCE
Working out your brand voice means you need to understand exactly who you’re talking to. This definition is the cornerstone of your brand voice, so when you speak, the right people listen.
Analyse your audience and what makes them tick.
Establish a profile of your audience that will lay the foundations for your voice.
Consider how to make your voice stand out from the competition.
DEVELOP A BRAND NARRATIVE
Every brand has a story. A story that reveals the brand’s purpose, what it can offer the world and what it stands for. Your brand narrative is that story – and it deserves to be a page-turner.
Explore your brand’s unique value proposition and offering.
Look into your purpose and what truly matters to you.
Weave a brand narrative that tells an accurate, relevant and compelling story.
CREATE BRAND VOICE “PILLARS”
Every brand voice needs pillars to hold it up. To pull it together and make sure the tone and messaging are always sounding right. This way, your brand will always speak in a uniform way that makes sense to you and your audience.
Pin-point overarching themes that underpin your brand voice based on messaging, competitor analysis and your narrative.
Work on adjectives that evoke a powerful voice for your brand.
Create mini-narratives for each brand voice pillar, clearly explaining why and how the adjectives are an integral part of your voice.
DELIVER A STYLE GUIDE
You’ve heard the saying “show, don’t tell”. Your guidelines will be rooted in showing (with a fair bit of telling, admittedly), so that readers can experience your voice in action.
Give tangible examples of what copy works and what doesn’t. And this goes for each brand pillar, we break it down as we go.
Drill down into words and phrases that your brand would say, wouldn’t say and exactly why – along with a tone of voice axis.
We’ll give examples of your copy sitting beautifully in situ, so it’s perfectly clear to everyone how it translates into the big wide world.
MoFu: Landing pages, offers, forms, gated lead magnets, explainer videos, FAQs
BoFu: email drip campaigns, lead nurturing, case studies, web copy
Conor Mulcahy – seo specialist – Staycity
We couldn’t be happier with the content The Creative Copywriter is producing for us. It’s always been a high quantity of work, but it was delivered on-point and on time throughout the project.