Your tech buyers are facing a bumpy journey. Time to give them a smoother ride.
Tech Content Marketing
TURN YOUR TECH CONTENT MARKETING INTO THOUGHT-LEADER MATERIAL.
Your tech buyers need a little extra TLC. With a tangled jungle of stakeholders to contend with, their journey to conversion is often a complex one.
But we have a (proven) plan. A carefully tailored tech content marketing strategy to rule them all. Giving your tech customers the nurturing they need to convert – across the entire marketing funnel. Let’s go.
We’re pretty nice. Honest.
Here are the tech content marketing services we bring to your table:
IN-DEPTH INSIGHTS AND RESEARCH
What do you want from your tech customers? Trust. Respect. Loyalty. That’s the dream, right? But first you’ve got to earn it. And that all starts with getting to know them in a structured way. Only then can you make smart content decisions – and build connections that last the distance.
Dig deep with buyer interviews that follow our proven process. Asking the right questions – that’s where the real value lies.
Get down to the nitty-gritty with value-packed customer surveys. Ready to find out what your customers truly think of your service? Time to find out.
Put our detective hats on for some detailed desktop research.
SET ROCK-SOLID GOALS
How do you plan the big picture? By setting some smart business goals. That’s how we make sure everyone’s rowing in the same direction – and get crystal-clear clarity on what we can achieve together. And our discovery process runs deep. We want to know it all – company goals, targets, KPIs, even your personal hopes and dreams. Ready to shape your success story?
Kick off with a relaxed Compatibility Call. Are we a good fit? Of course we are. We like you already.
Leave no stone unturned with our in-depth briefing process and docs.
Ongoing support from your very own Account Manager. They know all the right questions to ask (and when to ask them). All with a smile on their lovely face.
FULL-FUNNEL CONTENT STRATEGY
Your tech customers’ purchases tend to be big ones. So it makes sense they’re cautious about taking the plunge. A winning tech content strategy guides them along the marketing funnel, helping them on their challenging quest to get buy-in from all stakeholders. How? By identifying gaps, strengths and weaknesses. So you can drive conversions through every stage of awareness (even AFFU – the stage that most marketers miss).
Map out your customers’ journey along the five-part funnel with a customer acquisition map.
Bring full-funnel word optimisation into the picture, captivating your audience at every stage of awareness.
Could your data and systems be working better for you? We put them under the microscope to find out.
FINDING YOUR EDGE
Your tech content has a delicate balance to strike. Sure, communicating technical info is a must. But that doesn’t mean it has to be a snooze-fest, unless you want to lose customers – fast. To truly engage your customers you need to steal their attention from your competitors, and keep it. We inject calculated creativity and true value into your content. So you can stand out in a sea of rubbish.
Size up the competition with an in-depth competitor analysis. Then work out what gaps you can fill.
Get up-close and personal with a brand analysis. And if your brand needs a refresh? We’ve got workshops for that.
Carve out your place in the market by discovering the differentiators that set you heads and shoulders above the rest.
You want your content to have maximum impact. To do that, you need the right words, in the right format, in front of the right people – at exactly the right time. Which is no easy feat. We map out your tech content to give you the clarity you need. To reach every corner of your audience. And leave leaky funnels in the past. Good riddance.
BREAK IT DOWN
Create content “buckets” that break down your content by theme and your reader’s level of technical understanding.
MIX IT UP
Keep customers engaged at every stage of awareness with a powerful mix of content.
MAKE IT OVER
Harness the power of repurposing to breathe life into your existing content.
Diane Castillo – Marketing Lead – Aggreko
The team have done an amazing job in optimising our website copy and blog posts. We have seen a dramatic increase of traffic to our blog and overall positive feedback on our content.