Wooing prospects takes real technique. There’s no room for cheap one-liners.
SEAL THE DEAL WITH COMPELLING CONVERSION COPYWRITING
You want your customers to say “I do”. But first, you’ve got to put in the graft. Understand what they want. Take them on a perfectly planned journey. And then pop the question.
We move your customers to action using frameworks, formulas, and proven persuasion techniques. Then they live happily ever after. The End.
We’re pretty nice. Honest.
Here’s how we get your conversion copywriting strategy down to a fine art:
KNOW WHAT YOUR AUDIENCE WANT
Your B2C customers are on the lookout… for you. They want to be inspired. They want you to swoop in and be the shining solution to their problem. In-depth buyer insights highlight your buyers’ pains, desires, decision-making factors, and the buyer’s journey. Meaning? You can now make copy choices backed by strategy.
Get to grips with what your customers want using strategic buyer interviews and customer surveys.
Build a bigger buyer persona picture with detailed desktop research such as review mining.
Combat the anti-conversion forces that are stopping your prospects from converting. Ready to break down those barriers?
SET SMART BUSINESS GOALS
How do you get where you want to go? Take a long hard look at the Big Picture. Align your goals and then make a rock-solid plan. To do that, we need to know all about you – company targets, KPIs, and even personal hopes and dreams. Then we can get the ball rolling.
Kick off with an informal Compatibility Call. Are we a good fit? Let’s sound it out.
Get on the same wavelength with our in-depth briefing processes and documents.
Ongoing support from a hands-on Account Manager. Always there to help, always with the right questions (and a friendly face).
THE JOURNEY OF CONVERSION
Funny thing: your customers don’t want to be ‘sold’ to. Which means you need to naturally join the conversation they’re already having in their mind, Derren Brown style.
Conversion copy is all about using natural language to engage your reader, addressing their pain points, and then seamlessly becoming the solution.
Grip your audience with powerful (and proven) storytelling techniques.
Put your copy through our famous 13 Lenses© framework. Want to hit your prospects with value-packed, enticing copy that’s refreshingly creative? We’ve got lenses for that.
Nurture your copy across every touchpoint for a fully optimised marketing funnel. And a perfectly balanced end result.
SPLIT TESTING A TO B
Testing, testing… A/B. No more hitting and hoping. It’s time to put your copy to the test. Without testing, how do you know what’s working? And once you know, you need to refine and review as you go. Making sure you’re always hitting the mark.
Optimise your email campaigns by putting subject lines, preview text, and email techniques to the test.
Ramp up landing page conversions by split-testing headers, subheaders and intros.
Get down to the fine detail by split-testing different content for different audiences.
THE CONVERSION TOOLKIT
Copywriting for conversions takes razor-sharp skill and smart strategy. To pull it off, you need the right toolkit. Our writers are the masters of persuasion, using proven techniques, formulas, and frameworks that turn prospects into buyers.
Tap into your audience’s natural FOMO with an injection of social proof.
Riveting storytelling using relatable metaphors, analogies, and similes.
Intrigue with compelling specificity. Stats, numbers, surprising statements – they all pique customer curiosity (and get them wanting more).
Diane Castillo – Marketing Lead – Aggreko
The team have done an amazing job in optimising our website copy and blog posts. We have seen a dramatic increase of traffic to our blog and overall positive feedback on our content.