Your content needs to strike a chord. Or your audience will tune out (and worse, tune in elsewhere).
Blog Posts and SEO Articles
TRAFFIC-DRIVING BLOG POSTS AND SEO ARTICLES.
Want to build trust with your audience? Inspire your industry and send a steady stream of traffic to your door? Well, blog posts and SEO articles are the perfect vehicles for the job.
If done right, they can spark life-long connections – not only with your customers, but across your whole industry.
We use our famous 13 Lenses© methodology to craft SEO-fuelled, value-packed blog posts that keep Google, your audience, and your revenue happy.
We’re pretty nice. Honest.
Here are the SEO blog writing services we have tucked up our sleeves:
UNDERSTANDING YOUR AUDIENCE
Want content that’s bang-on point? It’s time to get curious. By delving deep into the hearts and minds of your readers. Our in-depth buyer research shines a light on their pain points. Their desires. And the all-important buyer’s journey. So you can truly grip your reader and become the trusted voice they’re searching for.
Delve deep into the mind of your audience with buyer interviews that follow our proven process.
Cast a wide net with carefully designed customer surveys. It can be hard to face the truth, but it’s oh-so-worth it.
Build a bigger buyer persona picture with detailed desktop research (such as SEO keyword optimisation and review mining).
UNDERSTANDING YOUR GOALS
Before we dive in, we need complete clarity on what we can achieve together. Which means getting to know you. And we want the full scoop: KPIs, targets, ambitions, even your personal hopes and dreams. Ready to get the ball rolling?
Test if we’re a good fit with a chilled Compatibility Call. And if not, we’ll happily steer you in the right direction.
Kick off as we mean to go on with our robust briefing process and docs.
Ongoing support from a clued-up Account Manager. They know the right questions to ask (and when to ask them).
FULL-BLOODED CONTENT STRATEGY
Feel like your content strategy is a bit more “scattergun” than “strategy-powered”? Never fear, we can tailor a full-blown content strategy just for you. No more hitting and hoping. It’s time to reach your content goals – faster.
Kick off the process with one of our Content Strategy workshops.
Create a (fancy) flowchart called a customer acquisition map (CAM). Then identify gaps in the journey – and where your content can fill them.
Full-funnel word optimisation that gives your content a perfectly balanced end result.
GETTING THE MESSAGE RIGHT
You want to create true connection. Build trust. Credibility. So you need to make sure your blog posts send the right message. We use our home-grown tools and proven techniques to create a spellbinding story that speaks your audience’s language.
Carve out your differentiators with in-depth competitor and brand analysis.
Apply our “Vocalyzer” tool so you can mirror the voice of your customers in your content.
Craft a powerful story using language that’s both informational and engaging.
Buttered toast is OK. Pretty boring, really. But add some tangy cheddar? A cheeky splash of hot sauce? Now we’re talking. Well, it’s the same with your content. We make it come alive by throwing the perfect balance of ingredients into the mix. So you get top-ranking content that always hits the sweet spot.
Serve up the answers to your customers’ burning questions so you become their #1 go-to.
Follow SEO best practices and conduct clever keyword research.
Consistently create content that’s bursting with value to build brand awareness and life-long loyalty.
Katherine Egan – Marketing And Business Development Coordinator – Frontier Economics
We’re really pleased. You guys are doing a great job and the team here have been really happy with the content and quality of work that’s coming back.