Your customers aren’t robots. So add a little warmth into the mix.
TECH COPYWRITING TO HUMANISE THE TECH-TALK.
Tech topics can be complex. Which often results in a truck-load of confusing jargon, long-winded explanations and copy that’s as cold as a Sphynx cat in Siberia.
Your tech customers need human warmth to build connections. And we make sure your tech copywriting is radiating with it.
Using proven conversion formulas and clever copywriting techniques we help connect you with customers who need it most.
Ready to turn up the heat?
We’re pretty nice. Honest.
Here’s how our tech copywriting will build the connections your brand deserves:
UNDERSTAND YOUR AUDIENCE
Your tech customers want a trusted friend. A service to be loyal to – and one that they’re bursting to recommend. To become your customers’ #1 go-to, you have to get to grips with how they tick. What problems do they need solving? What are their desires? And crucially, what barriers are holding them back? Then you can swoop in and be the shining solution they’re searching for.
Conduct buyer interviews with a range of different stakeholders. From non-technical C-Suite customers to the end user – we want to know how they’re experiencing your brand.
Get down to the brass tacks with value-packed customer surveys. What do your customers really think about your service? Let’s find out.
Go deep with detailed desktop research (such as review mining and implicit data collection).
PUT THE PERFECT PLAN IN PLACE
To get where you want to go, we need crystal-clear clarity. That’s how we get all our ducks in a row and set rock-solid goals to drive your business forward. And it all begins with getting to know you. Your company goals, targets, KPIs, challenges, how you take your coffee. That’s how we make sure our aim is on bang-on target (and hits the bullseye).
Get the ball rolling with an informal Compatibility Call. Are we a good fit? Let’s check it out.
Get on the same page with in-depth briefing processes and docs. Total transparency leaves zero room for error, after all.
We don’t leave you high and dry. Our support is ongoing. You’ll get your very own friendly Account Manager, armed with superhero skills and the right questions to ask.
GETTING THE MESSAGE RIGHT
Your copy may be on the money. But if it’s in the wrong order, you’ll end up with confused messaging, resulting in a truckload of confused customers, lost leads, – and dwindling conversions. We make sure your message hierarchy makes perfect sense. Keeping your customer’s attention on you, far away from your competitors, and geared up for conversion.
Explore your brand to the core. Whether you’re brand-new or just in need of a little refresh, our Brand DNA workshop will do the trick.
Whip your copy structure into shape with solid information architecture.
Conduct in-depth competitor analysis to carve out your place in the market.
GETTING THE JOURNEY RIGHT
Your tech customers are picky. Which means they need a little extra nurturing on their journey to conversion. You wouldn’t propose on a first date, would you? Course not. You’d take your time, and get them to fall in love with you first. To get the answer you want, you need copy that makes sense at every stage of awareness. Making sure your copy hits the mark. Every single time.
Put your copy through our famous 13 Lenses© framework. Each ‘lens’ brings your copy into sharp focus for a perfectly-balanced end result.
Apply our (proven) conversion copy methodology. Built on powerful voice-of-customer data, formulas and persuasion techniques.
Tailor a full-blown content strategy just for you (if you need it). Building trust at every stage of the marketing funnel.
KEEP UP TO SPEED WITH ROI
Sure, creativity is crucial for tech copywriting. Evoking emotion is how you build connections (and drive conversions). But numbers matter too. Stats. Analytics. Data. OK, it doesn’t sound as sexy. But keeping a keen eye on ROI means reaching your goals faster. (Which is actually pretty damn sexy, when you think about it).
Use Google Analytics to review your stats, understand your customers’ behaviour and tweak your strategy.
Our very own TCC Forecasting tool, designed to estimate your ROI and put you on the path to reaching your financial goals.
Apply tried-and-tested B2B copy formulas like PAS and AIDA. The kind that get real results. Ready to ramp up revenue?
Diane Castillo – Marketing Lead – Aggreko
The team have done an amazing job in optimising our website copy and blog posts. We have seen a dramatic increase of traffic to our blog and overall positive feedback on our content.