Want carefully crafted messaging with laser-precise targeting? Of course you do.
Service
Direct Response Sales Emails and Letters
DIRECT RESPONSE SALES EMAILS AND LETTERS.
Oh, direct marketing. We love you so. Even after all this time, the flame burns bright.
What’s got us all googly-eyed? Well, do your direct marketing right, and you can reach the right people, with the right message, at exactly the right time. And then meticulously test the results (swoon).
We craft sales emails and letters that grips your prospect’s attention. Charms the absolute pants off them. And compels them to take action.
We’re pretty nice. Honest.
UNDERSTANDING YOUR AUDIENCE
Trust. That’s the big obstacle standing in the way of your prospects converting. Time to earn it – by discovering how your audience truly tick. Their pain points, desires, the perceived barriers preventing them from taking the plunge. Then you can make clever copy choices – and grow a long, loyal list of (paying) customers.
INTERVIEW
Get to grips with what your buyers truly want with in-depth buyer interviews.
SURVEY
Cast a wide net with carefully crafted customer surveys. What do your customers really think? Let’s find out (it’s worth it, scout’s honour).
RESEARCH
Build a (fluff-free) buyer persona with in-depth desktop research.
PLAN THE BIG PICTURE
Our in-depth discovery process gives us the crystal-clear clarity we need to move forward together. We want to know it all: company ambitions, targets, KPIs, what drives your day (and troubles your nights). Then we can make a rock-solid plan and get your success story underway.
INVESTIGATE
Check if we click with a chilled Compatibility Call. If we’re not right for your project? We’ll point you in the right direction.
ORGANISE
Put a strong project compass in place with our in-depth briefing processes.
SUPPORT
Ongoing guidance from a hands-on Account Manager. They bring the right questions to the table, always sporting a supportive smile.
FORMULA-PACKED COPY ACROSS THE ENTIRE FUNNEL
You want persuasive emails and letters that drive conversions – which takes real expertise and smart strategy. We design a world-class strategy just for you. And pack your sales emails and letters with a truckload of conversion-driving copywriting techniques. Ready to wow your audience?
GRIP
Reel your readers in with a killer headline and hook – then entice them from one line to the next.
BUILD
Use specialised language, proof of credentials and demonstrated successes to showcase your credibility.
PERSUADE
Craft clear and compelling CTAs that convince your customers to convert (over and over again).
SPLIT TESTING A TO B
The beautiful thing about direct marketing is that it’s easy to measure results. Which makes testing the impact of your marketing a no-brainer. That’s how you’ll know what copy is working (or not working). So we can fine-tune your copy to get results to rave about. Trust us, your bottom line will thank you for it.
TRIAL
Test different subject lines, previews, and different copywriting approaches.
EXPLORE
Split-test headers, subheaders and intros for landing pages. We separate them into “competitive-driven”, “benefit-driven” and “inspiration-driven”.
ANALYSE
Dissect and determine exactly how each message improves your bottom line.
Aggreko
Diane Castillo – Marketing Lead – AggrekoThe team have done an amazing job in optimising our website copy and blog posts. We have seen a dramatic increase of traffic to our blog and overall positive feedback on our content.
These brands snapped up our services. Have a little look, why don’t you?
Sounding like something your direct response copywriting is craving?
We’re here. Get in touch to talk it through.