icon__logo-c
05
Thomson logo white

“A tone of voice that powerfully resonates”

05
Case Story
Client: Thomson Reuters
A tale of a media and tech conglomerate smashing high-volume targets.
0511
Case Story
icon-nav-prev Client Thomson Reuters icon-nav-next
Client: Thomson Reuters
A tale of a media and tech conglomerate smashing high-volume targets.
Thomson logo white

“A tone of voice that powerfully resonates”

More icon arrow down green color

THE SNAPSHOT

  • Work load
    A vast volume of marketing collateral for legal titles
  • Stand out voice
    A brand new tone of voice
  • Project management
    Seamless systems and project management
  • Campaign copy
    Persuasive, clear copy

Once upon a time

Thomson Reuters, global media and technology conglomerate, had a dilemma. They were at the height of success, but were struggling with one key problem: to turnover a vast volume of marketing collateral for their legal titles, yet still keep quality high.

That’s where we stepped in. We immediately assessed their situation and quickly created a plan with the goals of seamless systems and persuasive, clear copy to publicise their legal titles.

Help was at hand

We created copy for 14 titles per month, each including a direct mailer, landing page, banner ads and print ads. We made sure that the TOV was on-point and the copy was both accurate and enticing. 

We used our systems expertise to create a seamless process to make sure we had the copy volume in hand. On top of this, we created copy for their legal events that was onbrand and informative.

The day was saved

  • With high-quality, high-volume marketing collateral for legal publications, including web, print ads, digital ads and direct mailers
  • Succinct and copy for legal events to enhance branding.

And they lived happily ever after

  • With highly engaging marketing collateral
  • Volume targets smashed and on-time
  • A TOV that resonates with the target audience

CHECK IT OUT

What They said

More Samples?

We’ve created copy and content for industries across the board. From marketing to matchmaking. Finance to fishing. IT to ice cream.

Want to sink your teeth into something specific?