“A tone of voice that powerfully resonates”
“A tone of voice that powerfully resonates”
THE SNAPSHOT
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A vast volume of marketing collateral for legal titles
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A brand-new tone of voice
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Seamless systems and project management
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Persuasive, clear copy
Once upon a time
Global media and technology conglomerate Thomson Reuters had a dilemma. They were performing very well, but were struggling with one key challenge: how to turn over a vast volume of marketing collateral for their legal titles yet still keep quality high.
That’s where we stepped in. We immediately assessed their situation and quickly created a plan, with the goal of creating seamless systems and persuasive, clear copy to publicise their legal titles effectively.
Help was at hand
We created copy for 14 titles per month, with a direct mailer, landing page, banner ads, and print ads for each title. We made sure that the TOV was on point and the copy was both accurate and enticing.
We used our systems expertise to create a seamless process to make sure we had the copy volume in hand. On top of this we created copy for their legal events that was on-brand and informative.
The day was saved
- With high-quality, high-volume marketing collateral for legal publications, including web copy, print ads, digital ads, and direct mailers
- Succinct and powerful copy for legal events to enhance branding
And they lived happily ever after
- With highly engaging marketing collateral
- Volume targets smashed – and smashed on time
- A TOV that resonates with the target audience
CHECK IT OUT
What They said
Matt Charlton – Head of Content Marketing, Europe – Thomson ReutersWe’ve reviewed the Legal Tech copy and messaging and we’re really happy with what you’ve come up with!
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