“A tone of voice that powerfully resonates”
“A tone of voice that powerfully resonates”
THE SNAPSHOT
- A vast volume of marketing collateral for legal titles
- A brand new tone of voice
- Seamless systems and project management
- Persuasive, clear copy
Once upon a time
Thomson Reuters, global media and technology conglomerate, had a dilemma. They were at the height of success, but were struggling with one key problem: to turnover a vast volume of marketing collateral for their legal titles, yet still keep quality high.
That’s where we stepped in. We immediately assessed their situation and quickly created a plan with the goals of seamless systems and persuasive, clear copy to publicise their legal titles.
Help was at hand
We created copy for 14 titles per month, each including a direct mailer, landing page, banner ads and print ads. We made sure that the TOV was on-point and the copy was both accurate and enticing.
We used our systems expertise to create a seamless process to make sure we had the copy volume in hand. On top of this, we created copy for their legal events that was onbrand and informative.
The day was saved
- With high-quality, high-volume marketing collateral for legal publications, including web, print ads, digital ads and direct mailers
- Succinct and copy for legal events to enhance branding.
And they lived happily ever after
- With highly engaging marketing collateral
- Volume targets smashed and on-time
- A TOV that resonates with the target audience
CHECK IT OUT
What They said
Matt Charlton – Head of Content Marketing, EuropeWe’ve reviewed the Legal Tech copy and messaging and we’re really happy with what you’ve come up with!
More Samples?
We’ve created copy and content for industries across the board. From marketing to matchmaking. Finance to fishing. IT to ice cream.
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