Reel your readers in like magnets. One power-packed page at a time.
Service
Ebooks and White Papers
EBOOKS AND WHITEPAPERS TO INSPIRE INDUSTRY-WIDE.
Nothing earns instant respect better than a whitepaper or eBook that oozes expertise and authority.
We create value-packed eBooks and whitepapers that solve your prospect’s most burning, genuine problems.
You can use them to build a loyal customer base, become a trusted voice of authority, and convert customers like crazy – time and time again.
We’re pretty nice. Honest.
UNDERSTANDING YOUR AUDIENCE
When you solve your prospect’s problem, they trust you – your skills, your knowledge, your integrity. We use in-depth buyer research to pinpoint the problems your target audience are facing. So you can sweep in with value-packed eBooks powered by strategy – A.K.A. the shining solution they were searching for.
INTERVIEW
Discover how your buyers tick with interviews that follow a proven process.
SURVEY
Cast a wide net with customer surveys. Then dig deep into the answers to reveal real nuggets of treasure.
RESEARCH
Dig even deeper with detailed desktop research and implicit data collection.
PLAN THE BIG PICTURE
How do you get where you want to go? By aligning your goals and hatching a smart plan. To do that, we need to know all about you – company targets, KPIs, even your personal dreams and desires. Everything that makes you, you. Then we can get rowing in the same direction. And make a beeline for the finish line.
INVESTIGATE
Get the ball rolling with an informal Compatibility Call. Are we a good fit? Of course we are. We like you already.
ORGANISE
Set a strong project foundation with our in-depth briefing process and documents.
SUPPORT
Ongoing support from a dedicated Account Manager. Armed with expert skills, clever questions and razor-sharp wit (even pre-coffee).
TOPIC RESEARCH AND STRATEGY
When it comes to research, we don’t mess around. We get to know your topic inside-out, even the words customers use to talk about it. That’s how we come up with strategic pieces that are not just credible and compelling, but are deliciously designed to make every target convert.
DETERMINE
Use our buyer interviews to identify valuable “voice of customer” data. So we can pinpoint exactly what your audience are bursting to know about.
DISCOVER
Conduct focus group research to get the ultimate inside info on your topic.
LISTEN
Keep your finger on the pulse of industry trends with social listening.
THE BALANCE OF ART AND SCIENCE.
Now we’re armed with all the info we need, it’s time to bring a little calculated creativity into the mix. We use home-grown formulas, clever conversion copy techniques and proven processes to create a strategy-powered structure – and then craft captivating copy that converts. POW.
OPTIMISE
Use our very own famous 13 Lenses© methodology to ensure your content stands out with flair.
DIFFERENTIATE
Write with a laser-focused edge that shows you as the thought-leader you are.
CONVINCE
Use conversion copywriting to help generate leads and build a fiercely loyal fanbase.
Aggreko
Diane Castillo – Marketing Lead – AggrekoThe team have done an amazing job in optimising our website copy and blog posts. We have seen a dramatic increase of traffic to our blog and overall positive feedback on our content.
These brands snapped up our eBook and whitepaper services. Take a cheeky look, why don’t you.
Sounding like we could give your eBooks and whitepapers the oomph they need?
We’re ready. Get in touch to talk it through.