Your words may be magnetic little go-getters. But they’re nothing without a powerful plan.
B2C Content Marketing
BULLET-PROOF B2C CONTENT MARKETING TO BACK YOUR BUSINESS.
Your marketing funnel is needy. Craves attention. Demands time. But put in the effort and you’ll reap the rewards. For a fully optimised funnel, your content needs nurturing at every touchpoint. And if your funnel’s leaky you’re going to lose customers… and revenue.
Ready to make it watertight?
We love a little chat.
Here are the content marketing services that’ll pave your path to conversion town:
KNOW YOUR AUDIENCE
You want to build trust. Grow a loyal fanbase. And become an influencer in your industry. But if you don’t truly understand how your audience tick? You’ve got no chance. In-depth buyer insights dig deep into your buyers’ pains, desires, barriers, and the all-important buyer journey. Only then can you make strategy-powered content decisions.
Delve deep into the mind of your audience with in-depth buyer interviews that follow our proven process.
What do your audience really think? Our value-packed customer surveys reveal all.
Build a (fluff-free) buyer persona with in-depth desktop research.
PLAN THE BIG PICTURE
You can’t work out the route if you don’t know the destination. Setting solid goals helps everyone understand what we can achieve together. But to make sure our end game is bang on target, we need to know all about you. Your company ambitions, targets, KPIs. Even your personal hopes and dreams. Then we can set your success story in motion.
Kick off with a relaxed Compatibility Call. Are we a good match? We’d bet our bottom dollar on it.
Leave no stone unturned with our in-depth briefing process and docs.
Ongoing support from a clued-up Account Manager. Armed with superhero skills, clever questions – and a smile.
FULL FUNNEL ANALYSIS
Here’s a fact: Most of your audience aren’t in ‘buying mode’… yet. If you come on too strong, you’ll scare them away – straight into the open arms of your competitors. First, you’ve got to warm them up. Our full funnel analysis ensures customers get nurturing, value-driven content at every touchpoint. That’s what builds trust, earns respect industry-wide and entices lifelong (paying) customers.
Map out your customer’s journey along the five-part funnel with a customer acquisition map (fancy flowchart style).
Full-funnel word optimisation that captivates your audience at every stage of awareness. Even post-sale (the stage that most marketers miss).
Put your data and systems under the microscope with a detailed audit. What’s working? And what’s not? Time to find out.
FIND YOUR EDGE
In a saturated sea of content, you need to make some serious waves. Finding your edge starts with solid groundwork. Smart strategy and in-depth analysis guarantee you stand out with flair, make a splash in your industry (and don’t end up just another sunken shipwreck).
Deep dive into the world of your competitors and identify gaps. So you can fill them.
Get up close and personal with a brand analysis. And if your brand needs a refresh? Our brand DNA workshop is set to shake it up.
Carve out differentiators to give your brand the edge. Key messaging, content formats, style guides… they’re all part of the ultimate brand makeover kit.
A successful B2C content marketing strategy means getting your words in front of the right people – at the right time. To do this, you need clarity. Mapping out your customers’ journey as they experience your brand gives you the crystal-clear insights you need to fill in the gaps. And put leaky funnels in the past. See yaaa.
Create content buckets that break down your content by theme (to reach every corner of your audience).
Engage at every step of the funnel with a powerful mix of content types.
Breathe new life into your existing content and watch it work its magic (again).
Diane Castillo – Marketing Lead – Aggreko
The team have done an amazing job in optimising our website copy and blog posts. We have seen a dramatic increase of traffic to our blog and overall positive feedback on our content.