Old-fashioned? Pah. More like action-driving, money-making machines.
Marketing brochures and Leaflets
SPICE UP YOUR MARKETING BROCHURES TO BOOST YOUR BOTTOM LINE.
You can solve your prospect’s problem – way better than your competitors can. You know it. We know it. Now let them know it.
We create marketing brochures and leaflets that relay your message using powerful persuasion and crystal-clear benefits. Summing up your business in one perfectly wrapped package.
We’re a friendly bunch.
Here’s how we transform your marketing brochures and leaflets into revenue-making rockets:
KNOW YOUR AUDIENCE
You want to spark your customer’s imagination. Grip them from the very first word. How? By understanding what they truly think. Buyer insights reveal your buyers’ pains, barriers, purchasing-decision factors, and the all-important buyer’s journey. Then you can create carefully crafted brochures that drive action.
Dig deep with buyer interviews and surveys that follow our proven process.
Boost your buyer persona picture with detailed desktop research (such as review mining and SEO keyword analysis).
Break down the anti-conversion barriers that are stopping your prospects from converting. BOOM.
SET SMART GOALS
Our in-depth discovery process doesn’t mess around. To make sure everyone is rowing in the same direction, we need to know all about you. Your company goals, targets, KPIs. Even your personal hopes and dreams. That’s how we align your goals and hit the bullseye.
Kick off the process with an informal Compatibility Call. Are we a good match? (If not, we’ll point you in the right direction).
Unturn every stone with our in-depth briefing process and docs.
Ongoing service with a smile from a clued-up Account Manager. They’ve got the right questions. And know how (and when) to use them.
MARKET THE RIGHT MESSAGE
To create marketing brochures and leaflets that convert, we need to make sure we’re getting the message – and the hierarchy – bang on the money. And if your copy is lacking a smart sequence of carefully crafted USPs? You’ll end up confusing, not converting. But we’ll make sure you lock down the latter.
Scrupulous competitor analysis to identify gaps. And carve out your place in the market.
Use our home-grown tool “Vocalyzer” to analyse voice of customer data. With a little help from our friend, AI.
Convert your business’s features into relatable (and irresistible) benefits.
THE FINE ART OF CONVERSION
Moving your prospects to action takes real creative technique. And strategic expertise. We use our proven home-built frameworks, AI tools and sales psychology to help you seal the deal. And then stir a little creativity into the mix. That’s the way to woo prospects. And turn them into loyal paying customers. (Happy dance).
Grip your audience using powerful social proof techniques and specific stats.
Use riveting storytelling combined with relatable metaphors, analogies, and similes.
Bring persuasive CTAs into play that touch on customer pain points.
You may have attention-grabbing, punchy copy that speaks to your audience. But you also need the design to match. We partner with designers – or work alongside yours – to create copy that’s design-ready.
Keep design and UX principles in mind when creating your copy.
We’ll happily lead with the copy but are also just as comfortable working with an existing design.
Make sure your copy and design work cohesively together, so you’re bang-on brand across the board.
Diane Castillo – Marketing Lead – Aggreko
The team have done an amazing job in optimising our website copy and blog posts. We have seen a dramatic increase of traffic to our blog and overall positive feedback on our content.