“Flipping a brand voice on its head”
“Flipping a brand voice on its head”
THE SNAPSHOT
Once upon a time
Britain’s 13th fastest-growing company (back in 2013) was taking the VoiP industry by storm. But the speedy development of multiple product and service lines brought with it mixed messaging and confused branding. They needed cohesion. They needed clarity. They needed a powerful rebrand. Strategically. Visually. And tonally.
Help was at hand
Our mission was to create a unique, consistent, and memorable brand voice with a crystal-clear set of guidelines to define and exemplify it.
Then roll that distinct voice out successfully across their online and offline collateral.
The day was saved
- With brand voice guidelines
- Copy for entire brand bible
- Website copy
- Brochure and flyer copy
And they lived happily ever after
- With a creative brand voice, perfectly in tune with their visuals
- A website with enticing copy, resulting in increased engagement
What They said
Lauren Vasquez – Head of Content – SimpleCallWe had a very complicated and extremely important project that would impact all copywriting for our company going forward…we are very happy with the results.
More Samples?
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